A CRM that follows your sales process,
not a template it forces you into.

A custom CRM is built around your actual pipeline stages and fields, instead of adapting your process to a generic template. Off-the-shelf tools like Zoho or HubSpot are mature products with broad feature sets; a custom build only has what your team uses. Neither is automatically better — it's a genuine tradeoff between adapting to established software and building around a process you define. We're happy to talk through which fits your situation.

No. We build pipeline stages, activity tracking and reminders that support consistent follow-up, but we can't guarantee outcomes that depend on your team's own use of the system. We're honest about that rather than promising a result we can't control.

This depends on the specific integration scoped for your project — it is not an automatic, out-of-the-box feature of every CRM build. We can discuss connecting your website forms during discovery and tell you plainly what is and is not feasible for your setup.

We link email conversations to CRM contacts through an internal mailbox system, and quotes/invoices can be tracked against a deal. We don't have an evidenced Gmail or Outlook OAuth integration, a calendar-sync feature, or two-way WhatsApp Business API messaging built into the CRM as standard — if your project needs one of these, we'll scope it honestly rather than assume it's included.

Migration is possible depending on what your current system can export and the quality of that data. We don't promise a guaranteed clean, duplicate-free migration from any named platform — we'll review your export first and tell you honestly what to expect.

Cost and timeline depend on the number of pipelines, fields, and any integrations you need. We don't publish a fixed price list or a fixed week-count, since a focused single-pipeline CRM and a multi-team system with several integrations are very different projects. Share your requirements and we'll give you a clear, scoped estimate.

Basic reporting — record counts and pipeline status — is a reasonable baseline. More detailed reporting, like conversion rates or follow-up speed, depends entirely on your team consistently logging activity and stage changes; a report is only as accurate as the data behind it, and we're upfront about that dependency before building one.

Yes, as a separate service covering monitoring, fixes and incremental improvements. We don't publish a specific uptime guarantee or response-time SLA; see our website maintenance service for what is actually included.