Website redesign · audit · migration · launch planning
Website redesign for US businesses,
audited first, rebuilt second, launched with a plan.
A redesign changes a site that people already use, and search engines already know. We audit what exists, decide what to keep, restructure where needed, plan every address change and protect your measurement history. Delivered remotely from Mumbai, India, with a launch plan written in advance.
- Site audit
- Content to keep
- Redirect planning
- Analytics continuity
- Launch review
What makes redesigns risky
The old site carries value that is easy to throw away by accident.
- 01
Redesign without an audit
Without knowing which pages draw visitors and which are never opened, a redesign tends to keep the wrong things and discard the right ones, guided by taste rather than evidence.
- 02
Addresses that change and are not mapped
Pages that move without a redirect leave visitors and search engines at dead ends. The loss is usually discovered weeks later, in a report, not at launch.
- 03
Measurement that restarts from zero
If analytics tags and events are rebuilt carelessly, before-and-after comparisons become meaningless and nobody can tell whether the redesign helped.
- 04
A launch with no way back
A big-bang switch without a rollback plan turns small mistakes into public problems. The calmest launches are the ones rehearsed on a staging copy first.
How we run a redesign
Learn from the old site before replacing it.
We begin by recording what the current site contains, how people use it and what must survive. Structure and design follow from those findings, and every changed address is mapped before anything is built. Launch is rehearsed on staging, with measurement carried over and a plan for what to check afterwards.
- An audit comes first, and its findings shape the scope.
- Every existing page receives a decision: keep, merge, rewrite or retire.
- Every changed address is mapped to a destination before launch.
- Tracking and conversion events are carried over and verified.
- The launch is rehearsed on staging, with a written plan for the first days afterwards.
What we deliver
Redesign work, step by step
A redesign is made of the pieces below. Your proposal shows which ones apply and how many pages each covers, because a ten-page site and a three-hundred-page site are different projects.
Site and content audit
Inventory · findings
Retained content plan
Keep · merge · retire
Information architecture changes
Structure · navigation
Visual refresh and design
Layouts · responsive
Migration planning
Plan · checks
Redirect planning
Redirect map · tests
Analytics continuity
Tags · events
Quality checks and launch risk review
QA · rollback · review
Redesigning for US stakeholders
Redesigns involve more people than the original build did.
We work remotely from Mumbai, India, with no US office. Redesigns tend to pull in more stakeholders than a first site, so we plan for approvals and timing as carefully as for design.
Many people hold an opinion about the old site
Sales, operations and leadership each rely on different pages. We ask for a named decision-maker and gather feedback per page group so competing preferences are settled once.
Launch timing around your business calendar
Seasonal peaks, campaigns and events affect when a switch is safe. We agree a launch window with you and avoid your busiest period where we can.
Existing vendors and accounts
Hosting, domain, analytics and CRM access often sit with several parties. We list who controls what early, because chasing a login the week before launch is a common cause of delay.
Records you can keep
The audit, redirect map and launch checklist are delivered as documents, so your team or a future partner can see exactly what changed. Handover contents are confirmed in the proposal or contract.
What changes
Redesign the existing site, or start with a new build?
Both end with a new-looking website. They differ in how much of the old one carries forward.
How we work
A redesign in six reviewed stages.
The audit leads, and the launch is rehearsed. Every stage produces a document, a design or a decision, and timings are confirmed in the proposal.
Audit and goals
We record pages, usage where data exists and what the redesign must achieve. Output: an audit summary and a goals list for your approval.
Content and structure decisions
Each page gets a keep, rewrite, merge or retire decision, and the new structure is drawn. Decision: you approve the page plan before design begins.
Design
Layouts for the approved structure on phone and desktop. Review: one consolidated feedback round per template group.
Build and migration
The new site is built on staging and content is moved or entered. Review: you check pages and the migration checklist against the plan.
Redirects, tracking and testing
Redirects and measurement are implemented and verified, with device and form checks. Output: a test report and a signed-off launch checklist.
Launch and follow-up
Release in the agreed window, with a rollback plan ready. Approval: your confirmation after a first-days review of errors, forms and tracking.
Scope
What a redesign engagement includes.
The page count, depth of audit and amount of migration are set in the proposal. This is the general boundary.
Usually included
- A site and content audit with written findings
- A page-by-page keep, rewrite, merge or retire plan
- Revised structure and new designs for the agreed templates
- Migration of agreed content and a redirect map
- Analytics continuity and verification
- Staging review, launch checklist and a first-days check
Scoped and quoted separately
- Writing large amounts of new copy or producing new photography
- Ongoing optimization and reporting (see SEO services)
- Updates, backups and monitoring (see website maintenance)
- Any promise of ranking, traffic or performance outcomes
Website work from our portfolio, across industries and regions
A confident, finance-grade website for Wise Business Plans, a business plan and funding advisory firm serving founders, investors and USCIS immigration cases.
A luxurious, architecture-led website for TouchKey, India's premium smart biometric door lock brand, built around real product photography and genuine installation galleries.
A warm, credibility-driven website for Tackersons Foundation, a Mumbai charitable nonprofit, built around genuine relief-camp photography and a real Certificate of Incorporation.
A warm, credible website for Shri Raam Astrologer, a Mumbai Vedic astrology practice, built around a glowing zodiac wheel hero and tasteful parchment-scroll service graphics.
A confident, near-black portfolio website for Pulp, an independent Bandra brand strategy and design agency, built around a striking mixed-media project grid and personal partner bios.
A cinematic, tech-forward website for PolicyGrace, a Mumbai InsurTech insurance broker, built around a striking eagle hero photograph and real dashboard mockups.
Wise Business Plans
A confident, finance-grade website for Wise Business Plans, a business plan and funding advisory firm serving founders, investors and USCIS immigration cases.
TouchKey
A luxurious, architecture-led website for TouchKey, India's premium smart biometric door lock brand, built around real product photography and genuine installation galleries.
Tacker
A warm, credibility-driven website for Tackersons Foundation, a Mumbai charitable nonprofit, built around genuine relief-camp photography and a real Certificate of Incorporation.
Shri Raam Astrologer
A warm, credible website for Shri Raam Astrologer, a Mumbai Vedic astrology practice, built around a glowing zodiac wheel hero and tasteful parchment-scroll service graphics.
Pulp India
A confident, near-black portfolio website for Pulp, an independent Bandra brand strategy and design agency, built around a striking mixed-media project grid and personal partner bios.
Policy Grace
A cinematic, tech-forward website for PolicyGrace, a Mumbai InsurTech insurance broker, built around a striking eagle hero photograph and real dashboard mockups.
What we can show
The documents that make a redesign safe.
We do not publish before-and-after statistics. What we can show is the paperwork that keeps a redesign orderly.
- Page inventory templates
- A working inventory format that records each page, its purpose and the decision made about it.
- Redirect maps
- Sample maps from old addresses to new ones, with notes on how each redirect was tested.
- Tracking inventories
- A checklist of tags, events and goals carried over, so measurement continues from the same baseline.
- Launch and rollback checklists
- A written plan for release day and the first days after, including what to do if something is wrong.
Start the conversation
Send us the address of the site you want to change.
We look at the current site and reply with an honest view of whether to redesign, rebuild or leave parts alone. A redesign can lower launch risk, but it never comes with a ranking, traffic or revenue promise.
Frequently asked questions
Questions before you start.
It can, which is why we plan redirects, structure and measurement carefully. We cannot promise that rankings, traffic or enquiries will hold or improve, and we do not. We reduce avoidable risk and tell you what to watch afterwards.
No. A phased redesign, starting with the pages that matter most, is often safer and easier to review. The proposal can set out phases with a check-in between them.
Every page receives a decision during the audit: keep, rewrite, merge or retire. You see the plan before design begins, and you supply or approve anything that needs new wording.
We inventory the tags, goals and events currently in use, recreate them on the new site and verify them on staging and after launch. That keeps before-and-after reports comparable.
Often yes. Redesign is separate from re-platforming. We tell you if the current platform is limiting what you want, and any change of platform is scoped as part of the plan.
It depends on page count, content readiness and review speed, so we do not quote a standard duration. The written proposal sets a schedule for your project, with stages and review points.
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