Audit-Led Strategy
We review your accounts, competitors and audience first, so each platform and post has a stated purpose before production begins.
Prateeksha Web Design is a social media marketing agency for businesses that want relevant audiences, consistent brand communication and qualified enquiries. We plan, manage and measure organic posting and paid campaigns, and nothing is published before you approve it.

Many businesses post when they have time and boost an ad now and then, with no plan connecting either to customers. Our social media management services replace that with one programme: audience research, a content calendar, organic publishing, community engagement, paid campaigns where they make sense, and monthly reporting.
The intended value is practical: relevant people see consistent, on-brand communication and know how to make an enquiry. That holds for a startup finding its first audience and for established companies alike. Results depend on your offer, audience, budget, competition and time, so we describe goals and scope rather than promised numbers.
We review your accounts, competitors and audience first, so each platform and post has a stated purpose before production begins.
Calendars, posts and campaigns reach you for review first, and you keep ownership of every account we work in.
Steady organic management and bought reach are planned, budgeted and reported separately, so you can see what each does.
Platform-reported figures are shown beside the enquiries you can observe yourself, with limits stated plainly.
These are the networks and tools our work runs on. They are not client logos, partner badges or endorsements, and no result is implied.
Feed posts, carousels, short-form video concepts and stories planned for your audience
Page posts, events and community updates, with engagement handled in an agreed scope
Company-page content and expert-led posts for professional and B2B audiences
Paid campaigns run in your own advertising account, with spend kept separate
Consent-aware measurement of website visits and enquiry events that follow social activity
Seven connected workstreams make up one programme. Written website content sits with our content marketing services, and banner artwork with social media banner design.
A social media marketing company is best judged on method. Ours is audience first, approval before publishing, and reporting that separates platform numbers from real enquiries.
We start from who you want to reach and what you want them to do, then size the calendar to what you can sustain, not a fixed post count.
You own the accounts, grant role-based access, and approve content before it is published. Nothing goes live on assumption.
Posts and campaigns point to pages we also design and improve, such as landing pages, and we recommend fixes when the page is the weak point.
Graphics can be briefed through our social media banner design and graphic design services, so visuals follow the strategy instead of arriving separately.
As a social media marketing agency in Mumbai, India, we run calls, calendars and approvals remotely, with reporting on a set monthly cadence.

The Process
Timing depends on how many platforms are in scope, whether paid campaigns are included and how quickly you can review, so the written proposal confirms the schedule. Every stage ends with something you can see and a checkpoint you approve.
Where do you stand, and who are you reaching?
We audit your accounts, review competitors and analyse your audience. You receive a written findings summary, and agreeing the goals and measures is the checkpoint before strategy begins.
Which platforms, themes and rhythm fit?
We choose platforms, define content themes and plan a content calendar. You receive the strategy and a first calendar, and your approval is the checkpoint before anything is produced.
Are the creative and campaigns ready?
We write copy, brief creative and, where paid work is in scope, set up campaigns and tracking in your accounts. You receive drafts and a campaign plan, and you approve them before launch.
Is it live, and is anyone responding?
We publish approved content, respond to comments and messages within the agreed scope and escalate sensitive matters to you. You receive a publishing record, and you decide on any change of direction.
What worked, and what changes next month?
We review organic results and optimise paid campaigns, then report monthly. You receive a clear report with recommendations, and you decide next month’s priorities and budget.
The first conversation reviews your current accounts, the audience you want to reach, your goals, how much review time your team has, and whether paid campaigns suit your budget and tracking.
You receive a written scope before you commit to anything. Prefer a formal estimate? Get a social media marketing proposal, or request a marketing consultation.
Discuss your social media strategyShare general contact details and a short description of your business and the platforms you use. Please do not send logins, confidential or sensitive information through this form.
Selected Work
These are general website projects that show our structure, page layout and enquiry-path work. They are not social media case studies, and we do not present them as such.

Corporate website architecture and service presentation built to explain maritime crew management, technical services and direct enquiry channels clearly.

Structured portfolio and service showcase for an architecture practice, organising commercial and residential work with clear consultation paths.

Product-focused website presenting an audio brand’s range and details in a clean, structured layout with direct contact routes.
FAQs
Straight answers on scope, ownership, approval, budget and what social media can and cannot promise.
Not sure where to start? Share your goals and we will recommend a plan, in writing.
Social media strategy and audits, content calendars, organic management on Instagram, Facebook and LinkedIn, community engagement within an agreed scope, optional paid campaigns through Meta Ads, and monthly reporting. The exact scope is confirmed in a written proposal after we review your goals and accounts, so you only pay for the workstreams you need.
Organic management is the steady work of publishing and engaging on your own channels, which builds presence over time. Paid social media advertising buys reach to chosen audiences and stops when the budget stops. They support each other but are planned, budgeted and reported separately.
We plan and manage Instagram, Facebook and LinkedIn, and run paid campaigns on Meta platforms. Other networks are not part of our standard scope, and we will tell you plainly if a platform you want falls outside what we offer.
You own your platform and advertising accounts and everything published on them. We work through role-based access or platform-supported access that you grant and can remove at any time, and we never ask for account logins to be shared.
No. Each content calendar, post and campaign goes to you for review and approval before anything is scheduled or published, unless you have agreed a different workflow with us in writing.
No. Ad spend is paid directly to the platform from your own advertising account and is separate from our management fee. We recommend a budget range for your objective, but you set and control it. ROAS reported by a platform is an output of its attribution model, not a complete measure of profitability.
No. We do not guarantee follower counts, viral reach, engagement, leads, sales or return on ad spend. Results depend on your offer, audience, creative, budget, competition, platform rules and time. We commit to the work, the approvals and the reporting, and we agree what to measure at the start.
Routine questions and comments are answered within an agreed scope and tone. Emergencies, legal threats, safety issues, harassment, account compromise and regulated enquiries are escalated to you immediately, because those decisions are yours to make and cannot wait on a posting schedule.
Each month we report what was published and how organic and paid activity performed against the measures we agreed, and we separate platform-reported figures from enquiries recorded on your website or inbox. Tracking is directional: consent choices, browser privacy settings and platform rules mean no dataset is complete.
Yes. We scope the programme to what a small business can sustain, which may mean fewer platforms, a lighter calendar and a modest campaign budget, rather than a bundle you will not use. The written proposal sets out the scope, so you can see what you are paying for before you commit.
Our team is based in Mumbai, India. As a social media marketing agency in India, we work with businesses through remote calls, shared planning documents and approval workflows, and we confirm time zones, working hours and platform availability in the proposal.
This service covers social media strategy, account management and campaign execution. Digital marketing covers channel choice across search, email and more. Content marketing covers written content for your website, and social media banners cover banner artwork. Where your needs cross over, we link the work together.
It varies. Early signals such as profile visits, engagement and enquiry sources may appear within weeks, but timing depends on your audience, offer, competition, posting consistency, budget and time. We agree what to review and when, rather than promising a timeline.
Related services: digital marketing, content marketing, landing pages, conversion rate optimization and the monthly posting and content creation and posting packages. Reporting is covered under analytics and reporting.
Locations
We proudly serve clients in major cities worldwide, delivering exceptional web design, development, and digital marketing services.
Social Media Strategy Built on an Audit and Audience Research
A documented review of your accounts, competitors and audience before any content calendar or campaign is planned.
We audit your current social profiles, review how comparable businesses present themselves, and study who you want to reach and what they ask before buying. From that, we write a social media marketing strategy: which platforms fit your audience, what each channel is for, the content themes, the publishing rhythm you can sustain, and how progress will be reviewed. Platform choice follows your buyers and your capacity, not a default list of every network.
Role in Your Social Media Programme
Gives every post and campaign a stated purpose and a defined platform before production starts.
What We Handle