Analytics and Reporting Services for Better Decisions

Measurement planning, Google Analytics 4 and Google Tag Manager setup, conversion tracking, Search Console integration, business KPI analytics, Looker Studio dashboards, ecommerce and sales reporting, and scheduled reports. The scope is confirmed in writing after we review your questions, data sources and current tracking, so you only pay for the workstreams you need.

A GA4 property and data streams, an agreed event structure, key events for the actions that matter to you, internal-traffic filters, audience definitions and consent-aware settings. We test the result before sign-off and write a short handover note. You keep ownership of the account throughout.

A container with a documented list of tags and triggers, preview and debug checks, and a published version you can roll back. It lets tags change without a code release each time. We work from access you grant, scoped to what the job needs.

Yes. We build Looker Studio dashboards around the KPIs agreed at the start, using connectors to sources you own, and we label each chart with its definition and source. Looker Studio is a Google product we use for this work. That use implies no partnership or certification.

Website analytics, Search Console, advertising platform data, ecommerce orders, and sales or lead records from a CRM, spreadsheet or export you provide. A source can be included only where we have lawful, scoped access to it and a connector or file route exists. Each source is confirmed before the dashboard is designed.

Yes. We can schedule dashboard refreshes and recurring report delivery, with a short written commentary where the connected sources support it. We add quality checks for broken connectors and duplicate events, and review the setup on a schedule, because platform changes can interrupt automation.

Yes. We validate product, cart and purchase events, then report revenue and orders beside traffic and campaign sources. For enquiry-led businesses we can bring lead sources and recorded outcomes into one view. Results depend on demand, price, margin, stock and competition, so reporting shows what happened without promising a change.

Not in the strict sense. Freshness depends on each source, connector, permission, quota and refresh schedule, and Google Analytics itself has processing delays. Requests for a real time analytics dashboard are delivered as near-real-time or source-dependent reporting where the sources support it, and each dashboard states how often it updates.

Directionally useful, never complete. Browser privacy settings, ad blockers, cross-device behaviour, consent choices and platform reporting rules all limit what can be observed. We apply consistent campaign tagging and describe the limits next to every attribution figure, so no report presents more certainty than the data supports.

Tracking is configured to follow the choices your visitors make, so some sessions have partial or no data by design. That is expected behaviour, not a fault. Reports describe consented visitor and enquiry activity, and we do not claim to capture data that privacy tools are built to withhold.

View or edit access to the relevant accounts, such as Google Analytics, Tag Manager, Search Console and any advertising or store platforms, granted by an owner of those accounts. We ask for the least access the job needs, and you keep ownership. Please do not send passwords or customer exports through the enquiry form.

It varies with the number of sources, the state of existing tracking, how quickly access is granted and how fast your team can review. We confirm the schedule in the written scope rather than quoting a fixed time up front, and each stage ends with a checkpoint you approve.