
How to Choose Google Business Profile Categories Using Competitor Research
A step-by-step method for researching competitor GBP categories, finding gaps, and avoiding over-broad picks that hurt relevance.
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Articles, guides, and case studies from our Prateeksha Web Design team, focused on Web Design.

A step-by-step method for researching competitor GBP categories, finding gaps, and avoiding over-broad picks that hurt relevance.

Instead of red flags to avoid, here's a proactive framework: the ten specific questions I'd want answered before signing a contract with any web design agency, including us.

Accessible web design isn't a compliance checkbox you bolt on at the end. Here are the practical standards I actually build into every project from the start.

Not every website problem needs a full rebuild. Here's the honest line I draw between a website redesign and a round of smaller fixes.

More traffic doesn't fix a lead problem if the wrong people are enquiring. Here's how I design lead generation website design around quality, not just volume.

Ecommerce web design isn't about making a store look pretty — it's about removing every reason a visitor has to leave without buying. Here's the order I actually work in.

Most of your customers in India are browsing on a phone, not a laptop. Here's why mobile-first web design has stopped being a nice-to-have and become the baseline.

SEO-friendly web design isn't something you bolt on after launch. Here's how I build search-friendly foundations into a site before a single page goes live.

Not sure what a web design agency should actually deliver beyond a homepage? Here's the full list of web design agency services I think every serious agency should offer.

Confused about whether you need a web designer or a web developer for your project? Here's how I explain the difference to clients, and why most real projects need both.

Books are a browsing-heavy, discovery-driven category, and a generic Shopify template rarely does that justice. Here's how I actually plan a Shopify bookstore, from catalog structure to the checkout flow.

Picking a Shopify theme isn't just about how the demo store looks. Here's the actual checklist I run through before recommending one, so a client doesn't outgrow their store in eight months.

A one-page website isn't a shortcut — it's a discipline. Here's how I decide what to include, what to cut, and where the lead-generation logic actually lives on a single scrolling page in 2026.

Agency, company, studio, freelancer network — the labels change but the real question is always the same. Here's what I tell people who ask me what actually separates a 'web design agency' from a 'web design company' before they hire.

Mumbai has no shortage of website development companies. Here's what I think separates a good one from the rest, from the perspective of someone who runs one.

Every website we build goes through the same seven stages, in the same order, because skipping one is exactly how projects go over budget or miss the mark.

I'm obviously not a neutral party on this question, so instead of pretending to be one, let me just show you exactly how we work and let you judge whether it's the right fit.

AI tools promised to make web design obsolete. Here's what I'm actually seeing on the ground in 2026 — where demand grew, where it shifted, and where businesses are still writing cheques.

I get asked this question on nearly every discovery call. Here's what a web design agency actually does, day to day, and where the work goes beyond just "making a website look nice."

Choosing the best web design company in Mumbai isn't about the prettiest portfolio. Here are 8 criteria that separate lead-generators from order-takers.

A practical guide to website design trends 2026: modern layouts, microinteractions, mobile-first UX, speed-first builds, accessibility, SEO-ready structure, and conversion design with real examples and checklists.

Prateeksha Web Design documents how to add filament seo fields meta title description schema and workflow for OG tags, slug rules and internal linking inside Filament to publish content that ranks.

A practical guide to website maintenance: security patches, backups, monitoring, performance and SEO checks, plus a monthly checklist and how Prateeksha Web Design maintains client sites.

A practical introduction to small business website design: why layout, spacing, color, and UI patterns matter, plus the essential site sections and UX features that drive conversions.