How scope and cost
actually get decided.

Because an honest one would not fit on a page. Some of our work has a published, fixed-scope package with a defined deliverable list. Everything else — custom builds, integrations, ongoing support — genuinely depends on what you need, so we scope it with you rather than guess at a number in advance.

Yes — see our published packages for fixed-scope starting points. Where a package page states a current price, that price lives on the package's own page, not restated here, so there is only ever one place it can go out of date.

We start with a short conversation about what you actually need — see our Growth Consultation. From there we scope deliverables, timeline, integrations and support level, and come back with a clear, written quote before any commitment.

Mainly: how many pages or products, what integrations are required, whether content is provided or needs to be created, whether ongoing support is included, and how tight the timeline is. We walk through each of these on a scoping call so nothing is a surprise later.

Yes — for ongoing website support, SEO, content and social media work. Retainer scope and cost depend on platform, service level and the number of hours required each month, and are quoted the same way as a project: scope first, quote second.

Yes. A Growth Diagnostic is a structured assessment of where growth is constrained, without committing to a build. It is often the right starting point when you are not yet sure what needs fixing.