Author
All articles written by Sumeet Shroff.
A step-by-step Google Business Profile competitor audit framework, plus a 20-point checklist to find and close the gaps costing you the map pack.
Instead of red flags to avoid, here's a proactive framework: the ten specific questions I'd want answered before signing a contract with any web design agency, including us.
Accessible web design isn't a compliance checkbox you bolt on at the end. Here are the practical standards I actually build into every project from the start.
Not every website problem needs a full rebuild. Here's the honest line I draw between a website redesign and a round of smaller fixes.
More traffic doesn't fix a lead problem if the wrong people are enquiring. Here's how I design lead generation website design around quality, not just volume.
Ecommerce web design isn't about making a store look pretty — it's about removing every reason a visitor has to leave without buying. Here's the order I actually work in.
Learn how to test your website on all browsers — Chrome, Safari, Firefox, Edge, iOS and Android — with our complete step-by-step workflow.
Views up, calls flat? Here are 12 concrete reasons your Google Business Profile isn't converting visibility into calls — and how to fix each one.
Most of your customers in India are browsing on a phone, not a laptop. Here's why mobile-first web design has stopped being a nice-to-have and become the baseline.
SEO-friendly web design isn't something you bolt on after launch. Here's how I build search-friendly foundations into a site before a single page goes live.
Not sure what a web design agency should actually deliver beyond a homepage? Here's the full list of web design agency services I think every serious agency should offer.
Confused about whether you need a web designer or a web developer for your project? Here's how I explain the difference to clients, and why most real projects need both.
Sign-in is the first real interaction a customer has with your product after signup. Here's how I think about Next.js login design as a business decision, not just a form on a page.
Reusable components in a Laravel application aren't a developer preference — they're a business decision. Here's why I insist on building them into every custom web application we deliver, and what it actually saves clients over time.
Books are a browsing-heavy, discovery-driven category, and a generic Shopify template rarely does that justice. Here's how I actually plan a Shopify bookstore, from catalog structure to the checkout flow.
Picking a Shopify theme isn't just about how the demo store looks. Here's the actual checklist I run through before recommending one, so a client doesn't outgrow their store in eight months.
A one-page website isn't a shortcut — it's a discipline. Here's how I decide what to include, what to cut, and where the lead-generation logic actually lives on a single scrolling page in 2026.
Agency, company, studio, freelancer network — the labels change but the real question is always the same. Here's what I tell people who ask me what actually separates a 'web design agency' from a 'web design company' before they hire.
Mumbai has no shortage of website development companies. Here's what I think separates a good one from the rest, from the perspective of someone who runs one.
Every website we build goes through the same seven stages, in the same order, because skipping one is exactly how projects go over budget or miss the mark.
I'm obviously not a neutral party on this question, so instead of pretending to be one, let me just show you exactly how we work and let you judge whether it's the right fit.
AI tools promised to make web design obsolete. Here's what I'm actually seeing on the ground in 2026 — where demand grew, where it shifted, and where businesses are still writing cheques.
I get asked this question on nearly every discovery call. Here's what a web design agency actually does, day to day, and where the work goes beyond just "making a website look nice."
Platform fees, app costs, transaction fees, and maintenance retainers — the real total cost of owning a Shopify store, not just the build price.