Custom Blog Design Built for Better Reading and Publishing

Blog strategy and information architecture, blog UI/UX design, template and component development in WordPress or Next.js, CMS and publishing workflow setup, technical SEO, speed and accessibility foundations, and migration where you already have a blog. Where the wider website needs changes too, website and blog design can be scoped together. The scope is confirmed in writing after we review your audience, content types and platform needs.

WordPress suits teams that want familiar editing, an established ecosystem and faster delivery. A Next.js front end with a separate CMS suits custom templates, defined content models, integrations and fine control over output, at higher engineering and upkeep cost. We recommend a platform from your editorial requirements and team, not from preference.

Yes. Blog redesign services start with an inventory of posts, media, categories and URLs. We keep, merge or retire content with you, build the new design, and test redirects and metadata on a staging copy before launch so existing articles are not lost or broken.

Yes, when migration is in scope. We map posts, media, authors, categories and tags to the new structure and check the result against the original. Content that needs rewriting is flagged for you, since writing is a separate service.

We build technical foundations into the templates: heading structure, canonical tags, sitemaps, article structured data, sensible pagination and a redirect map when URLs change. This improves structure and eligibility and offers no assurance of any ranking. Ongoing optimisation sits with our search engine optimization service.

Layouts are designed mobile first, and the project scope includes review on common screen sizes. Keyboard use, contrast and focus states on the templates are part of that review. Accessibility testing reduces barriers but depends on your content too, such as image descriptions and heading use, so we include editor guidance.

Yes. We configure user roles, draft and review states, scheduling and author profiles to match how your team works, then document the process for editors. Complex multi-stage approvals may need a headless or custom build, which we discuss during planning.

Yes. We connect and test newsletter sign-up, enquiry forms and analytics events so each article can lead somewhere useful. Measurement has limits, because consent choices, browser privacy settings and platform rules mean the data is directional rather than complete.

Platform choice, the number of templates and content types, custom components, integrations, the volume of content to migrate, and the accessibility and performance work required. We provide a written estimate after reviewing your needs rather than quoting a fixed price from a short description.

This service designs and builds the blog platform: templates, structure, CMS, technical foundations and migration. Content strategy, writing, editorial production and promotion are covered by our content marketing services. Many clients need both, and we can coordinate them, but they are scoped separately.

Yes. Our blog designers and developers take on website design for blog projects, from personal and business blogs to corporate publishing and content-led websites. The first conversation covers your audience, content types and publishing needs.

The finished blog, documented templates and components, your CMS set up for your roles, editor training notes and a launch checklist. Ongoing upkeep can continue through our website maintenance service if you want it, and is agreed separately.