14 Tips on How to Make WooCommerce Search Engine Friendly.

Search engine traffic is more effective than other sources since Google is the primary provider of it. Google search results are essential to your Google ranking. After your advertisements have stopped running on paid and social media platforms, this method still works.

The Search Engine Optimization required to boost your WooCommerce shop will need time and effort, but the long-term advantages are worth it. WooCommerce SEO, when properly executed, is a much better investment than paid advertising, since it will lead to repeat business over the long term. You should note these pointers.

WooCommerce is a free WordPress eCommerce plugin. This plugin lets WordPress users operate a successful online store. The plugin is open-source, so users may create extensions and customise the shop to their liking.

1. Install Rank Math.

The free SEO plugin Rank Math is really useful. WooCommerce SEO is a feature-rich plugin for which there is a premium edition that offers even more functions. Rank Math settings are important and you need to understand each one.

Make sure that you have set the Website title and Tagline correctly. This is often repeated on all the pages of the website. Ascertain that the Search Engine Visibility option in Wordpress is activated.

We discussed earlier in this piece why installing Rank Math simplifies this procedure substantially. After installation, navigate to Rank Math > Dashboard and verify that the WooCommerce SEO Module is activated.

2. Ascertain That You Have Installed A Valid SSL Certificate

Although many web providers in the WooCommerce/WordPress hosting sector now include this as standard, it is critical to verify your SSL certificate is both installed and valid.

3. Setting Up Tracking

To monitor actions users perform on WooCommerce websites, you'll need to set up advanced tracking, including setting up event tracking for when visitors may take actions on your website or Discount codes/removing discount codes, Returns, Cancellation of orders, When orders are fulfilled, WooCommerce customers logging in and out of your site and Submitting customers that are offering Product Reviews

Thankfully, you don't have to worry about manually configuring this on your own because the official WooCommerce Google Analytics Pro plugin can help you with it.

4. Optimize of Title and Product Descriptions

After careful Keyword Research of the product, you need to shortlist the important keywords that will help to rank high in Google for that product. Once you have determined the keywords, you need to add the same into the Title and Product Description. Keep the title and the description unique.

Whereas the title should be memorable and elicit an emotional response in order to help buyers connect with your goods. It must evoke desire while also logically explaining the product's technical details. Please ensure that the description and title are unique and that there are no instances of plagiarism.

5. Choose A Simple Permalink Structure

Do not change the default setting for urls structure as it may break your website. Do not remove Base, Category Base or Parent Slugs that are in the url structure by default. They tend to break the website.

Although cleaner URLs do not appear to have a direct effect on SEO, they do improve the overall user experience of your site by allowing consumers to easily remember their URLs and comprehend which goods they are presently seeing as they explore.

6. Theme Compatibility.

Your theme must be compatible with WooCommerce and its associated information. You explore all available WooCommerce themes and, based on design, performance, and other considerations, choose the best theme for your ecommerce shop.

Certain ostensibly SEO-friendly WooCommerce themes go so far as to include structured data markup (Schema) directly in the theme files. This may be troublesome and usually leads to severe difficulties with them failing to adhere to Google's most recent standards simply because themes are not updated as regularly as plugins. Confirm that the theme is not contributing incorrect Schema Markup using Google's rich results test: https://search.google.com/test/rich-results

7. Activating the WooCommerce Review Schema, also known as the Product Schema

Rank Math turns the information about your WooCommerce products into Schema-compliant content automatically. It even extracts the aggregateRating and review fields from the actual product reviews that consumers leave using WooCommerce's built-in review feature.

8. Slug/URL

Following the title and description, optimise the URLs for your website. When Google indexes your website, it considers your keywords. As a result, always choose sensible URLs that are comprehensible to both Google and people.

Include your keyword-rich URLs in the product, category, web, and blog pages. Keep your URLs descriptive yet brief to enhance the user experience. Avoid utilising lengthy URLs or cramming an excessive number of keywords into one. This might have a detrimental effect on your website's rating.

9. Image Optimization and ALT Tags

Aside from great content, you'll need great images of your products. Having good photos isn't enough either. Incorrectly optimised images can cause more harm than good to your online store.

Even if the photos are of good quality, they might significantly slow down the loading speed of your website. Search engines do not pick slow loading websites.

10. Optimize the Category Title

Search engines and users pick up page titles first. The online shop has category and product pages. The categories pages help shoppers find products and keep them separate in search engine results.

Both pages' titles should be optimised. Rank your category pages for a broad term and your product pages for a specific term. For example, optimising category pages will bring users closer to watches. Product pages should be used for specific terms like “black analogue watches.”

11. Boost Your Website's Speed and Performance

Rankings are affected by a website's speed.Google penalises slow loading websites. Thus, you should always focus on improving the user experience by speeding up your website's loading time, and Google will reward you for it.

Slow websites affect your rankings, visibility, sales, and profits. If a user arrives at your website and it takes a long time to load, they will become frustrated and leave. This will cost you money and reduce sales.

12. Create a blog for your Products/Categories

Including a blog on a website can help it rank better in search engine results. For example, a regular blog encourages users to return to your site. Working with WooCommerce web stores might take a long time. However, maintaining a blog may significantly increase the amount of time you spend on the computer.

13. Setup a breadcrumb

Breadcrumbs help users and Google navigate your website. If you enable breadcrumbs, the search engines will have a simpler website structure to crawl. Use breadcrumbs to help visitors understand the website and which section they are on.

Breadcrumbs are links that display at the top of product pages to assist visitors in returning to prior category or landing pages. They essentially show a user where they are and where they have been, which makes navigating your website simpler.

It is necessary to emphasise, however, that breadcrumbs are beneficial for more than just website visitors. Additionally, Google utilises these to alter the way your website appears in search results.

14. Avoid Repetition

Duplicate content on your WooCommerce website can hurt your rankings. Google may ignore your online store if your product pages are redundant. It might be challenging to create distinct product descriptions and content for each web page. However, authentic material is necessary.

Consider how your product descriptions and content can help sales. It can persuade customers to buy your goods. Ascertain that each of your product descriptions is informative and compelling. If you succeed, WooCommerce SEO 2021 will be a breeze!