It’s hard to believe, but we’re already in 2022! Do you think there will be a lot of changes to social media in the next five years or so? What platform do you believe businesses will use in the future to sell their brand and products, and why?
Here is a list of the most popular social media apps and websites people are likely to use in 2022. Much research and analysis will have been done on each of the figures above by 2022, so they will be ready. Check out our selection of the best social media applications.
Although humans are naturally social, making new friends doesn’t have to be a hassle thanks to modern technology. Instead, you can stay at home and use social media to keep in touch with people all over the world, so you don’t have to go out. As a result, social media usage has risen, and social media marketing has exploded in popularity.
- 1. Instagram
- 2. Facebook
- 3. YouTube
- 4. WhatsApp
- 5. Messenger
- 6. Telegram
- 7. Snapchat
- 8. TikTok
- 9. Discord
- 10. Quora
- 11. WeChat
- 12. Skype
- 13. MySpace
- 14. Flickr
- 15. Pinterest
- 16. Viber
- 17. Medium
- 18. Triller
- 19. Twitter
- 20. Douyin
- 21. Sina Weibo
- 22. Kuaishou
- 23. LinkedIn.
- 24. Reddit
- 25. QQ
- 26. Tumblr
- 27. Douban
- 28. Line
- 29. Periscope
- 30. Vimeo
- 31. Qzone
- 32. Untappd
- 33. Caffeine
- 34. Steemit
- 35. Baidu Tieba
Besides telling you what your favourite social media celebrity had for lunch, Instagram has more than one billion users every month and does more than just post pictures of food. Besides that, it offers other additional features.
More than two-thirds of Instagram users are under 40, and more than 70% of businesses in the United States use Instagram to market their products.Instagram photos get 23 percent more interaction than Facebook photos, even though both platforms have the same features and ways to get involved. Because of this, marketers can get four times as many engagements on Instagram as they do on Facebook.
Instagram users use the app for many things, including making purchasing decisions and other things.
If you don’t put Facebook on your list of social media sites, you’re missing out on a great chance. In terms of social networks, Facebook is the most popular, and members of the site range in age from teenagers to senior citizens. As often as possible, people check in with friends and family on Facebook to find out what’s going on in their lives.More than 2.7 billion people use Facebook every day, making it the most popular social network on Earth at this point. Now would be a good time if you haven’t tried Facebook yet.
YouTube has 2.29 billion people who use it every month (MUA or monthly active users). If you believe some people, you can use it to watch videos. If you think of other people, you can use it to look for things on the Internet. Existing businesses that spend a lot of money on marketing use YouTube to sell their products. The ads that appear before or after their original content aren’t that different from those that occur before or after (television).
Businesses must first set up their own YouTube channel and then make unique videos, which takes a lot of knowledge, strategy, and money to do well with the YouTube algorithm. While you can’t control how many people see your video, there are steps you can take to make sure more people do.
It took a long time for YouTube to get over a lot of problems on its way to becoming the most popular video-sharing site in the world. In addition, YouTube is one of the few social media networks that allows kids as young as 13 to use and be a part of the site.
You don’t have to pay for SMS text messages when you use WhatsApp, and this means that you can send and receive notifications without paying for them. WhatsApp is available on many different platforms and is free to use.
WhatsApp reached 2 billion subscribers in 2020, making it one of the few social networks with more than 2 billion members. This made it one of the most popular social media networks globally. As of now, more than one billion people have downloaded and used the app in less than four years! WhatsApp isn’t like other social networks, and it doesn’t use traditional advertising and has limited marketing opportunities for businesses as long as you can keep in touch with your customers.
More than 50 million companies use WhatsApp to interact with one another and with their customers. There are a lot of advantages for small and medium-sized businesses, like being able to communicate with clients and show off their items in real-time. Advertise on Facebook and Instagram if your company uses the WhatsApp Business Service. Clients can now start a conversation in the app by clicking “to WhatsApp” and clicking “start a conversation.”
“Collections” is a new tool that makes it easier for people to buy gifts on WhatsApp, and it lets people search for products by category. There is a direct result of this: small businesses worldwide can now get catalogues from a Facebook-owned site.
Companies can use the new collections option to group items in their catalogues by category, making it easier for customers to find what they’re looking for much faster and more quickly.
Recently, WhatsApp added many purchasing options to its app to make the e-commerce experience better for its users. Facebook has added “Shops” to WhatsApp so that customers can talk to businesses before they buy things. Facebook encourages people to buy stuff through Instagram, and WhatsApp is a no-brainer, and WhatsApp is no different.
Facebook owns a private messaging service called Messenger, which the company also owns. Because of Facebook’s new focus on private chat, Messenger and WhatsApp are very different from each other in several important ways:
Facebook doesn’t yet have a service for its users regarding end-to-end encryption. This means that everyone who sees anything you post on Facebook will be able to see it.
On top of that, there are many different types of ads on Facebook.
A Facebook user’s contacts on Instagram and Facebook are linked together in the same way.
As a result of a study, 64% of Facebook users want to message businesses for customer service as soon as this year.
Telegram is one of the most widely used social messaging applications available today. It’s known for the privacy and security it gives its users, as well as how quickly messages are delivered to them. WhatsApp already has more than 400 million people who use it every month worldwide because of the privacy scandal that happened in 2020.
If a company wants to help customers one-on-one, they can use Telegram to communicate with their customers in many different ways. Chatbots on Telegram make it possible to automate promotional messages and act as a middleman between groups of people who want to talk. The site allows groups to have up to 200,000 members, which is more than any other chat service allows.
Thousands of people have switched from Facebook’s chat service to Telegram, a highly secure instant messaging and social network site popular with people who like blockchain and trade in cryptocurrencies.
At the end of June 2021, about 530 million individuals were using Snapchat, making it one of the most popular social media platforms on the planet. As a result, Snapchat has risen to become one of the most widely used social media platforms globally. More than 306 million people use Snapchat every day, even though its popularity with people under 25 has dropped. Instagram and TikTok are more popular with people under 25 than Snapchat is.
TikTok has 689 million people who use it every day. Make TikTok your first stop when you want to find a company that can make money quickly. Competitors wept when they heard about the video-sharing service’s global launch in 2017, and they looked at the numbers on how many people used the service.
During its peak, TikTok had more than five billion downloads. This was about two years after the app first appeared on the social media scene, and it was still at the top of the list a year later. By a large amount, as well. WhatsApp’s closest competitor, Whatsapp, had 250,000,000,000 downloads, but WhatsApp had more.
It’s still a while before TikTok can reach the same number of people as its rivals. Most of Instagram’s users in the U.S. are between the ages of 10 and 29, with the majority being between 10 and 29 years old.
Discord is a well-known social networking app that many people like to use, and Gamers use it to organise teams and talk about playing the game.
According to the company, more than 300 million people use Quora every month. Although it was started in 2009 and has been in business for a long time, it has kept going up. They hope to have 50 percent more people use their service by 2020. This is how it works:
There are a lot of good answers on Quora that help brands improve their search engine optimization. Quora, a well-known knowledge-sharing network, is often at the top of search engine results, and people often look for its answers.
When it comes to branding, Quora is a good tool as well. It may be able to help due to its high reputation. With more than 90% of users saying they had a good time on the network, it is the most positive social media site out there, making it the best. As a result, it is a great place to build a strong brand.
1.213 billion people are on Weixin/WeChat, a Chinese social media network, and it is one of the most widely used social networking networks on the planet.
Many people use WeChat because it has many valuable features, like the ability to send text messages and video chats and the ability to make electronic payments and play games.
In 2020, Pinterest’s number of people who use the site every month will reach a global high point.
WeChat’s success is proof that it’s worth a lot, even though the Chinese government can see a lot of information about its users.
Because WeChat is so popular with older people, the app has spread to almost every part of Chinese life, even though the two companies didn’t work together very well.
According to the report, WeChat was used by 98.5 percent of Chinese smartphone users between the ages of 50 and 80 in 2018. According to the company, more than half a million users over 60 use WeChat.
According to the app’s developer, they should be aware that 23 percent of American mobile internet users between the ages of 18 and 24 who use WeChat are members of the app and actively use it.
Skype VoIP (Voice over Internet Protocol) is a well-known name for people who use the Internet to communicate and meet new people. There are ways to send texts, images, and videos, and there are also chats on the site itself. Until Zoom and Google Meet came out, Skype was the most popular way to chat video.
It was one of the first social media networks. The forum’s primary focus is music, but it can also write blogs.
Flickr is a famous photo and video sharing website that many people enjoy using. If you’re a photographer or a business that wants your photos to be seen by many people on the Internet, you can use it. As a bonus, you can use it to look for free images that you can use in your paper. Because the site has more than 60 million visitors every month, it hasn’t had as significant an effect on business as it used to.
A unique variety of topics and things to discuss may be found in the Flickr group. This means that you can make your material more appealing to the people most likely interested in your product or service, rather than the general public, rather than making it more widespread. If your company takes a lot of pictures, Flickr might be a good choice for cloud storage space. You can only store one terabyte (TB) of data for free accounts.
Pinterest is becoming more and more popular as a source of ideas for everything from cooking and DIY home projects to food preparation and decorating.
Women make up about 70% of the nearly 444 million people who use the network every month, and they make use the platform to discover new items. Pinterest is a great way to market your fashion, home design, or DIY business to women between 21 and 34 through your website or blog.
A year ago, we would have asked you if Pinterest was one of the 15 most popular social networks and mobile apps, and it wouldn’t have been on our list then. Between January and December 2020, the image-sharing network added more than 100 million new monthly active members, a new milestone for the company.
Businesses who want to market on Pinterest should know that Pinterest is only now becoming popular outside of the United States, which is very important for anyone who wants to do so. This is why.
Data from January 2021 shows that most people who used the social network were from the United States (about 23 percent). There are only 3.9 million people in Germany, the world’s least populous country; Germany is the closest country, and France comes in third with 2.7 percent of the world market.
Also, it’s worth noting that Pinterest’s growth in 2020 was primarily due to more people worldwide using the site and the fact that the site has been around since 2005.
In its quarterly report to shareholders, the company said that the number of international users who use the service every month has grown by 46%.
Pinterest is mainly used by women, according to the demographics of its users. This means that at this point, women have 60% of the vote and men 40% of the vote. However, the gap between men and women is getting smaller, and the site expects a 50% rise in male visitors between now and 2020.
People who use popular social messaging apps like WhatsApp and Messenger can use Viber just like they can with those apps. There are many ways to communicate, like texting, calling, and sending GIFs and stickers to friends and family.
Social media, which has 1.17 billion users worldwide, has a lot of business opportunities. If you work in a specific field, you might spend money on advertising, market yourself in the community, show off your products, and help customers.
Getting ready to send a message AppSignal is a secure instant messaging service that works on all platforms and can be downloaded. Signal allows you to send and receive text messages, as well as share photographs and videos with your pals, all from your mobile device. You can use it as a replacement for the popular messaging app Whatsapp, which is very popular.
Medium is a website where people can write and share their content, and it is connected to social media. Medium is usually free to use, but some articles are only available to people who pay for them because of the content.
Using Medium, marketers can republish blog posts from their corporate blogs and write new ones.
Triller has more than 65 million monthly users, which is a lot more than Tik Tok 65 million. Users can make short, funny videos with this AI-powered music video app in just a few seconds and then share them with their friends on social media.
When businesses use Triller as a marketing tool, they should hire micro-influencers because they already have a following and know what content would be suitable for their customers.
The 140-character limit on posts on Twitter quickly made it well-known as a way for people to communicate with each other through a short-message service. Even though Twitter isn’t as famous as Facebook, it has many more people who interact with it, which could be good for your business.
Twitter is an excellent tool for marketers because it lets them be both educational and fun at the same time. As Twitter marketing puts it, the social media network alone handles more than 80% of all customer service requests on its platform.
Douyin (600,000,000 active users) is a Chinese version of the popular TikTok app, and it has a lot of people in China, and Douyin is the game’s name. As a result, though the two platforms are owned by the same company and have a lot of the same features, they are two separate apps for two different groups of people.
Douyin has risen to become one of China’s most popular shopping destinations for high-end items. Despite some notable successes, many have had a hard time making real connections with the younger audience on the platform in meaningful ways.
Douyin has more concrete ways for content creators to make money from their videos than TikTok by integrating with big Chinese e-commerce sites like Taobao.
The company says that more than 511 million people use Sina Weibo every day. Sina Weibo, which started as a microblogging service, has become China’s third-largest social network in a concise amount of time because of how quickly it has changed.
Weibo is different from the other Chinese social media platforms on this list because it has a lot of user-generated content (UGC), which makes it stand out. Business leaders, journalists, social media influencers, and people from all walks of life have all found it to be a valuable resource.
Using Weibo as a marketing tool has worked for some multinational companies in China, says the site. Awarded for being the “most promising and popular outbound destination” in 2019, Tourism Australia received an award from Chinese tourists. Prize: It was given out at a Chinese influencer event in 2019.
Content on Weibo, on the other hand, is subject to strict government surveillance and restrictions, as one would expect. As a result, global corporations have tried to reach a third of the Chinese population through commercials.
If you look at the number of people who use Kuaishou, there are 4.81 million people.
China, which has 1.5 billion people, is a country where video-sharing and live streaming are viral. There are many active members of Douyin in Kuaishou, which is the second-largest video-sharing social network in the area.
As this network does, Douyin has many of the same features. But there are significant differences in the types of content available on both networks and how the content is vetted and shown on both networks.
Douyin is now the most popular live-streaming site in China, and it has twice as many live broadcasts in its area as Kuaishou. Regarding content suggestions, Kuaishou thinks more about relationships than other services do.
Most of the content that shows up in a Douyin user’s feed comes from the accounts that other users have chosen to be their favourite (up to 90 percent).
China’s Walk the Chat says that Kuaishou’s ecommerce conversions are 5–10 times higher than Douyin’s because of the more attention paid to the community on the platform.
LinkedIn is the best place to look for people who can help your company do business with them, stock your product, or work with you. It started as a job search engine, but now it’s a place for industry professionals to share information, communicate with each other, and build their brands.
LinkedIn was used for marketing by 488.8% of marketing professionals in the United States in 2019. This makes it popular with business-to-business audiences. Another way to get the best people is to show off your thought leadership and authority in the field.
LinkedIn can help you a lot if you put in the time and effort to make interesting content and become well-known to the site’s 774 million users.
As a measure of how many people use it, Reddit is 15th globally, and it has about 430 million active users.
Even though there is a lot of competition and the rankings change often, the “first page of the internet” is still one of the top ten most crucial web pages in our list of the most critical web pages.
If you’re genuinely into something, it’s the ideal place to go to find out more about it. People who have the same hobbies as you are almost always finding each other.
One of our oldest social networks, Reddit, was started in 2005. It looks a lot like old-fashioned discussion boards, which were very popular at the time. With a year-over-year growth rate of 30%, Reddit has been able to keep its ability to get new users.
People who use Reddit every month in the whole world in 2020.
People in the United States read and share information on Reddit at a rate of 25%, the site says. Reddit.com is more well-known in the United States than sites like Amazon, Wikipedia, Yahoo, Twitter, and eBay. Visitors spend an average of 20.06 minutes on the site, which is a lot longer than the other sites.
Americans account for the vast majority of those who access Reddit on their desktops. People from the United Kingdom make up 7.85 percent of visitors, and people from Canada make up 0.04 percent (7.76 percent). None of Australia’s chances of finishing in the top three is perfect (4.34 percent).
There are already more than 2.2 million subreddits on Reddit, which is a lot of people. In general, this type of community comprises groups that aren’t monitored by the platform itself. To a large extent, the success of Reddit can be traced back to the fact that a single person or group does not run it. People who use a platform can build strong communities around even the most obscure topics, making them feel like they belong and are loyal to each other.
As QQ has grown over time, it has become more prevalent in more than 80 countries worldwide.
You can use the app’s built-in language translator to communicate with people from all over the world, no matter where they live.
QQ, which has 639 million active users every month, is the best place to start if you want to sell in China.
Twitter-like site Tumblr lets people post text, photos, links, and other things in various formats. These include videos and images, but there are many more as well! The number of people who use Tumblr has gone down, but the site still gets 319 million visitors a month even though fewer people use it.
The businesses on Tumblr don’t get the same amount of attention as they do on other social media sites like Facebook or Twitter.
However, this could be good news for businesses that use text-based content to make it easier for them to stand out and interact with their customers on Tumblr.
Over 300 million people visit Douban every month. All kinds of user-created content, like books, movies, music, and TV shows, can be found on Douban’s social networking site, also a place to do business. Spotify, Amazon, Reddit, Pandora, and Facebook are just some of the services that have been mixed to do one excellent service.
They use Douban for many different things. They can write product and media reviews, buy stuff from the site’s vendors, join online groups for particular hobbies, and even listen to music in certain situations.
In the business world, a place where corporations can hold events, giveaways, and other promotional activities to get their name out there in China is called a “brand station.”
Online stores can be set up and sold to app users with the help of Douban’s eCommerce feature, which makes it easy to do.
You can also use Douban to spread the word about your business by paying for advertising space. This social media network is a little more expensive to advertise on than other social media networks, but it might be worth it for businesses that want to reach more people.
With Line, you can communicate with other people by sending and receiving messages, sending stickers, playing games, making payments, calling cabs, and shopping online, to name a few of the many features that can be used.
If you live in Japan and other Asian countries, Line is the most popular messaging app, and it has 86 million active users every month in Japan and other countries.
To share news and promotions with their followers, brands can use official Line accounts to share them with their followers. People who follow these accounts will see the information and advertising when they appear on their timelines.
Periscope, a live-streaming app, lets people see the world as if they were there. Over 10 million live broadcasts are shown on the app every month, and users can join in on these broadcasts. Even though Periscope is a small platform, it hosts around 350,000 hours of video every day, even though many people use it.
This is a social media video-sharing network like Twitch or YouTube. Users can upload and share videos on this network, and it’s the same way you would make, share, and post videos on any other video-sharing site. There are monthly plans for this premium site that start at $7 a month, and they go up from there.
Twitch is a platform that lets gamers show off their progress in games in real-time. The network has about 10 million people who broadcast every month. Users can watch and comment on live stream performances by other gamers, and they can do this for free.
It says that 532 million people use Qzone every month. People in China love Qzone, another popular social network site, and it’s also one of the country’s most popular. Qzone, which was started in 2005, now has more than 530 million people who use it every month because of the work of Tencent.
It’s like Facebook: Users of Qzone can post images and videos to their news feeds, just like Facebook users can post to their news feeds. A stream is a way for people to listen and watch audio and video on social networking sites.
Most people who use Qzone are between ages 10 and 15, similar to how QQ’s users are spread out forever.
Young people who use social media don’t have a lot of money to buy things, even though many Chinese companies and celebrities still use Qzone.
If you want to reach the Chinese market, you can put ads on Qzone’s app wall, full-screen ads, pop-ups, banners, and other types of ads. You can also make your ads.
Untappd also lets beer drinkers share pictures of their beers, earn badges, check tap lists at local bars, and find out what their friends are drinking. Untappd is a free service that lets people who drink beer rate and review their favourite beers. With the app’s help, users can leave reviews of beers they’ve tried and ask the app to recommend other beers they’d like to drink. Users of the Untappd app can also share their check-ins with social networks like Twitter and Facebook. When they use the app, they may also get help from Foursquare.
Caffeine, like Periscope, is a substance that makes you more alert. Users must first sign up to watch or talk on the site. There are live feeds from all over the world that you can watch when you’re a spectator. On the panel will be broadcasters who work in the fields of gaming, sports, and entertainment, as well as other things. People who want to use Caffeine won’t see ads or have to pay for it. When you have time, you can go through all of the content from your favourite broadcasters at your own pace.
Steemit is a social media network that is based on cryptocurrency.
Steemit is a social networking site that operates on blockchain technology. STEEM is paid out to users for each post that leads to a hash. As soon as someone posts something, other users can comment on it or vote for it (similar to Reddit).
35. Baidu Tieba
Baidu Tieba (Post bar) is a social network built on the Baidu search engine. It’s a popular choice for people in China. Users can use this forum format to develop their social network or join one that already exists, depending on what they want to do.
Make the most of social media when you can, whenever you can.
Your company might have difficulty deciding where to spend its social media marketing money. In any case, you should think about it before you go in.
There are so many functions and features on other platforms that some are better for a specific business type.
It’s much more likely that your next social media campaign will get the results your company deserves if you can master all of these things.