As the metaverse becomes a real thing, marketers are scrambling to figure out how it will work in their marketing strategies and campaigns as soon as possible. Because of the site’s growing popularity, extremists or hate groups may find it more appealing. This has happened with other digital platforms in the past, as well. In light of high-profile cases like the suspected insertion of an African American NFT, marketers should be careful when they enter this new field.

This is because there have been many high-profile cases like this one. “We need to build a community where certain beliefs are aligned with one another.” This is what Jam3’s director of creative strategy, Dirk van Ginkel, called his job. NFTs and the metaverse, on the other hand, are becoming more and more popular, making them more and more hard to ignore. People who wanted to advertise during the Super Bowl used the Decentraland Metaverse platform. Miller Lite, Wrangler, and Kia all used the platform to do this.

There is a chance that brands are hurrying to join the metaverse so they don’t make the same mistakes they did when new digital technologies first came out in the market in the past. Corporations were afraid to join social networking in the early days of it. In 2009, McDonald’s made the decision to join Twitter.

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