How to Add Products to Pages on Shopify: 5 Easy Methods (No Code + Custom Sections)
Why add products to non-product pages? Goals and use cases
Placing products on non-product pages — landing pages, the homepage, About pages, or content pages — is a high-impact merchandising tactic. Instead of forcing visitors to navigate from a product index to a product page, you bring product discovery, selection, and the purchase action to where your marketing, storytelling, or campaign momentum already lives.
Common business goals
- Highlight featured or seasonal items without changing the catalog layout.
- Build focused landing pages that convert (e.g., gift guides, limited-time bundles, influencer pages).
- Cross-sell or curate a selection for specific audiences (e.g., bestsellers for first-time shoppers).
- Promote timed campaigns without creating separate product pages for each promotion.
Typical use cases
- Homepage “Featured products” strip that links directly to product purchase or quick add.
- About or story pages that show the product(s) used in the story to drive immediate action.
- Marketing landers (email, ad, influencer) with a small product grid and a clear CTA.
- Seasonal collection pages or bundles that combine multiple SKUs into a single promotional spot.
What to expect from Shopify no-code and low-code options
Shopify provides several no-code and low-code ways to add products to pages. No-code options (theme sections, product/collection sections, Buy Button embeds, product blocks) let non-developers add and configure product displays from the admin and theme editor. Low-code options (custom liquid, metafields, or small snippets) give developers more control over layout, dynamic sourcing, and personalized experiences.
Limitations to be aware of
- Theme-dependent behavior: not all themes expose the same sections or product blocks. What you can do in one theme might need a different approach in another.
- Dynamic content: some templates show products based on collection logic; others require you to manually select a product.
- Variants and complex product options: embedded snippets and some blocks may not provide the full store-product interaction (complex custom scripts may be required).
- Performance and page weight: embedding multiple product widgets or heavy scripts can impact load time—optimize images and limit the number of external embeds.
Learning objectives
- Recognize business cases for placing products on non-product pages.
- Understand the differences between templates, sections, and blocks in Shopify.
- Identify when to use no-code vs low-code approaches.
Prerequisites
- A published Shopify store with at least one online store theme.
Further Reading
- Shopify Help Center — Online Store basics: https://help.shopify.com/en/manual/online-store — Overview of themes, pages, sections, and templates.
- Shopify Developer — Online Store 2.0: https://shopify.dev/themes/architecture — Technical explanation of sections, templates, and theme architecture.
Method 1 — Use Shopify 2.0 product and collection sections (no code)
Overview
If your theme is Online Store 2.0 compatible, the theme editor (Customize) is the simplest no-code route to add products to pages. Most OS 2.0 themes include ready-made sections: Featured product, Featured collection, Product grid, Collection list, and more. You add them to a page template, select the product or collection source, and configure layout and display settings — all without touching code.
When to use this method
- You want a visually consistent product display that matches the rest of your theme.
- You prefer a point-and-click workflow and need flexible layout controls (columns, image ratio, metadata visibility).
- You want to reuse a section across multiple pages or templates.
Step-by-step (high level)
- In Shopify admin go to Online Store > Themes and click Customize on the theme you want to edit.
- In the top bar, open the template selector and choose the page or template you want to modify (create or duplicate a template if needed).
- Click Add section and choose one of the product-related sections: Featured product, Featured collection, Product grid, Collection list, etc.
- Use the section settings to select the product or collection source (Select product / Select collection), choose layout (columns, grid size), and toggle metadata (price, vendor, badges, CTA).
- Rearrange the section within the page using drag-and-drop. If the section supports blocks, add or reorder blocks to control items inside the section.
- Save and preview the live page.
Notes and tips
- In OS 2.0, templates control whether a page can contain sections. If a page template has sections enabled (JSON templates), you can add sections directly to that page.
- Many product sections offer quick-add or buy buttons that add items to cart without leaving the page; check the section settings for add-to-cart behavior.
- If you need a tailored selection, use Featured collection or Product grid set to a specific collection that you maintain.
Further Reading
- Shopify Help — Use sections to customize pages: https://help.shopify.com/en/manual/online-store/themes/os/customize/theme-editor/sections — Step-by-step for adding and configuring sections in the theme editor.
- Shopify Help — Create templates and sections: https://help.shopify.com/en/manual/online-store/themes/os/customize/create-templates — How templates and sections work in OS 2.0.
Method 2 — Add a Buy Button or embed product (no code)
Overview
The Buy Button provides an embeddable widget for a single product or collection that brings the product card and checkout flow into any page — internal or external. It’s ideal for landing pages, blog posts, or pages where you want a discrete purchase widget without creating a full product page layout.
When to use this method
- You need to embed a single product (or small set) into a page or external site quickly.
- You want a simple add-to-cart + checkout flow embedded in a marketing page or external microsite.
- You don’t need full theme styling consistency and just want a compact buy widget.
Step-by-step (high level)
- In Shopify admin, go to Sales channels (add Buy Button if it’s not available) then choose Create a Buy Button.
- Select the product (or collection) you want to embed.
- Configure display options: layout, show variants, quantity selector, color/size labels, and checkout behavior (open checkout or add to cart).
- Generate the embed code. Shopify outputs HTML + JavaScript you can copy.
- To add to a Shopify page: create or open the page in Online Store > Pages, switch to the HTML editor in the rich text field, and paste the embed code. Alternatively, add a Custom HTML section in the theme editor and paste the code there.
- Save and test variants, mobile behavior, and the checkout redirection.
Handling variants and multiple embeds
- The embed configuration includes variant handling: you can display a variant selector within the widget or preselect a variant.
- For multiple products on one page, generate separate buy buttons and paste them where needed. Keep in mind each widget loads script resources; grouping products into a collection embed or using a product grid section (Method 1) can be more efficient.
Further Reading
- Shopify Help — Buy Button overview: https://help.shopify.com/en/manual/online-store/buy-button — Official guide to creating and embedding Buy Buttons.
- Shopify Developers — Buy Button SDK: https://shopify.dev/api/ajax/reference/buy-button — Technical reference for advanced embed configuration.
Method 3 — Use product blocks and 'page' templates (no code)
Overview
This method is about using a page template that supports sections and blocks to place multiple distinct product spots on a single page. Rather than a single product section or a uniform grid, product blocks let you design pages with named slots (e.g., Hero product, Secondary product, Bundle spot) that you populate individually in the theme editor.
When to use this method
- You want a bespoke landing page layout with multiple different product placements.
- You need more editorial control over where each product appears (not just a grid).
- You prefer not to write code but need a repeatable custom page template for marketing campaigns.
Step-by-step (high level)
- Create a standard page in Shopify admin (Online Store > Pages) as the content placeholder.
- In the theme editor (Customize), open the template selector and create a new template for pages (e.g., page.landing) or duplicate an existing page template that supports sections.
- Add section areas and within them add product-related blocks (many themes have a Product block type or Featured product block you can add as a block inside a section).
- For each product block, use the block settings to select the specific product and configure display options (show price, show vendor, include CTA).
- Arrange blocks in the order you want and preview the page. Assign the custom template to the page you created in admin (edit the page and set "Online store" template to your new template).
- Save and publish. Reuse the template for other pages by assigning it to new page records.
Advantages and caveats
- Advantage: precise editorial control — perfect for curated shopping experiences and storytelling.
- Caveat: not every theme exposes product blocks the same way. If your theme lacks a product block, you may need to switch themes or ask a developer to add a custom section.
Further Reading
- Shopify Help — Customize theme templates: https://help.shopify.com/en/manual/online-store/themes/os/customize/create-templates — Steps to create templates that can include sections and blocks.
- Shopify Help — Add content to pages: https://help.shopify.com/en/manual/online-store/storefront-pages/add-pages — How to create and manage pages in Shopify admin.
Preparing your store: themes, templates, and content strategy
Before you add many products to pages, plan your theme, template names, and how customers will buy. A little structure up front prevents inconsistent layouts and duplicated work later.
Start by choosing an Online Store 2.0‑compatible theme that supports sections on pages and has built‑in product/collection blocks (search the Shopify Theme Store for "Online Store 2.0"). Confirm the theme includes sections such as Featured collection, Product grid, or Featured product — these let you assemble product displays without editing Liquid.
Next, define a template naming convention you and any collaborators will use. Examples:
- page.landing.promo (for marketing landing pages)
- page.collection.featured (for pages that highlight a curated collection)
- page.home.featured-products (for homepage product groups)
Consistent names make it easy to assign templates in the Pages admin and to find them in the theme editor.
Organize product data before you layout pages. Recommended tasks:
- Add clear, high‑quality featured images for any product you plan to promote.
- Create collections upfront: manual collections for curated lists, automated collections that pull products by tag, type, price, or vendor.
- Use a simple tag scheme for page selection, e.g. "landing-featured" or "homepage-spotlight" so you can build automated collections or filter lists quickly.
Decide where shopping actions will live on each page. Common patterns:
- Buy button on the product block for single item CTAs
- Add to cart on product grid items for multi‑item pages
- Collection CTA that links to the collection page when you want full catalog browsing
Fieldset callouts:
Further Reading
- Shopify Theme Store — https://themes.shopify.com — Find and evaluate themes that support Online Store 2.0 features.
- Shopify Help — Plan your pages — https://help.shopify.com/en/manual/online-store/themes/os/customize — Guidance for planning templates and content structure.
Method 4 — Create custom sections & templates in Shopify 2.0 (no code editor workflow)
This method uses the theme editor to create a dedicated template and then add sections (featured product, featured collection, product list) so merchants can assemble product displays without touching code.
Step‑by‑step (no code):
- Verify your theme is an Online Store 2.0 theme and that you have permission to edit the theme.
- In Shopify admin go to Online Store > Themes. On your live or unpublished theme click Customize.
- At the top bar of the theme editor, open the Template selector and choose Create template. Choose type "page" and give it a clear name such as "landing-promo". This creates a new JSON template file (e.g., page.landing-promo.json) that you can edit visually.
- With your new template active, use Add section to place product‑related sections. Common choices:
- Featured product: display one product with description, price, and Buy button.
- Featured collection / Product grid: show multiple products from one collection.
- Product list / Manual product list block (theme dependent): add individual product blocks to curate a mixed set.
- Configure each section’s settings: choose the collection or individual products, select layout (columns, rows), image ratio (square, portrait), show/hide price and vendor, and set CTA behavior (link to product page or Add to cart).
- Use blocks inside sections (if supported) to add multiple featured product blocks, captions, or callouts. Reorder blocks by dragging them in the sidebar.
- Save the theme.
- Assign the template to a page: Admin > Online Store > Pages > Open the page > Template > select page.landing-promo (or your chosen template) and Save.
- Preview the page to confirm product items, CTAs, and mobile layout.
Practical tips for settings and CTAs:
- If you want customers to purchase directly from the landing page, enable "Show Add to cart" or "Buy button" where available; otherwise link product images to product pages for browsing.
- Limit the number of products in a grid for faster load times (6–12 for marketing pages is common).
- Use the theme’s spacing controls to add visual breathing room; many themes let you set padding for sections and block spacing.
Fieldset callouts:
Further Reading
- Shopify Help — Add sections to specific templates — https://help.shopify.com/en/manual/online-store/themes/os/customize/sections-on-templates — How to add sections per template using the theme editor.
- Shopify Developers — JSON templates — https://shopify.dev/themes/architecture/templates#json-templates — Explains structure and usage of JSON templates in OS 2.0.
Method 5 — Build product grids and multi-product layouts (no code)
Product grids let you show multiple items side‑by‑side in a responsive, scannable layout. Use built‑in grid sections to display collections or manually selected products.
How to build a grid:
- Create or decide on the collection (manual or automated) that contains the products you want to display. For manually curated marketing sets, a manual collection gives you precise control.
- In the theme editor (Online Store > Themes > Customize) open the template you’ll use and Add section.
- Choose Featured collection, Product grid, or Collection list depending on your theme. Add it to the page.
- Configure the grid settings:
- Columns: 2–4 for desktops is typical. Many themes automatically collapse to 1 column on small screens.
- Items per row / Rows: set to control total items shown (e.g., 3 columns × 2 rows = 6 items).
- Image ratio: set square for uniform thumbnails or adapt for lifestyle images; choose a consistent aspect ratio to avoid a crowded look.
- Spacing: use small to medium padding for denser layouts; increase padding if images are busy.
- Choose whether each product tile links to the product page, has a quick view, or shows an Add to cart button inline. For landing pages that aim to convert quickly, enable Add to cart or a Buy button on each tile.
- Preview mobile behavior. Ensure text overlays and CTAs remain readable on small screens and that tappable elements are large enough.
Creating mixed product groups without an app:
- Option A — Manual collection: create a manual collection (Products > Collections > Create collection), then assign the exact products you want.
- Option B — Product tags + automated collection: tag products with a tag like "landing-featured" and create an automated collection with condition Product tag is equal to "landing-featured".
Performance and UX considerations:
- Limit the number of high‑resolution images loaded on landing pages; use theme lazy loading if available.
- Keep product titles concise and prioritize price visibility for shoppers comparing items.
- Use consistent image aspect ratios and straightforward CTAs (Add to cart vs View product) depending on your funnel stage.
Fieldset callouts:
Further Reading
- Shopify Help — Featured collection section — https://help.shopify.com/en/manual/online-store/themes/os/customize/sections/featured-collection — Documentation for featured collection and grid controls.
- Shopify Help — Product media and image settings — https://help.shopify.com/en/manual/products/product-media — Guidance on image aspect ratios and media quality.
Advanced (no-code): Use metafields, tags, and dynamic sources to control product displays
Dynamic sources give you powerful control over which products and text appear on a page without editing templates. Use metafields to store per‑product flags, tags for automated collections, and the theme editor's dynamic source picker to bind content.
Using tags and automated collections (recommended for most merchants):
- Tag products with a consistent tag (e.g., "landing-featured" or "staff-picks").
- Create an automated collection: Products > Collections > Create collection and set the condition Product tag is equal to "landing-featured". This collection updates automatically when you add the tag to a product.
- In the theme editor, add a Featured collection or Product grid and select that automated collection.
Using metafields to flag items and expose extra fields:
- In Shopify admin go to Settings > Custom data > Products and Add definition. Create a boolean metafield such as namespace: featured, key: show_on_landing (type: True or false) or a single line text metafield for a custom label.
- Edit each product and set the metafield to true for featured items (or add text values where needed).
- If your theme supports dynamic sources for collection selection or product lists, you can bind a section’s content to a metafield or use the metafield in logic if the theme provides that hook.
Binding dynamic sources in the theme editor:
- While editing a section or block, click the dynamic source (database) icon next to a field to select a product, collection, or metafield. For example, bind a heading or image to a product’s metafield to surface custom badges or alternate text on a per‑product basis.
Notes and limitations:
- Not all themes support using metafields as collection conditions. Use tags for automated collections unless you confirm metafield support.
- Dynamic source options vary by theme and by section. Premium themes often provide more data binding choices.
Fieldset callouts:
Further Reading
- Shopify Help — Metafields — https://help.shopify.com/en/manual/metafields — How to create and manage metafields without coding.
- Shopify Help — Collections: automated vs manual — https://help.shopify.com/en/manual/products/collections — Guide to creating smart collections using conditions and tags.
When to choose an app or custom Liquid (tradeoffs and cost)
Deciding between a no-code theme solution, a lightweight Liquid snippet, or a full app depends on four things: how fast you need the feature, how much control you want, how many products you have, and whether you're willing to accept ongoing costs or maintenance.
No-code (theme sections / page builder)
- Best when you need speed and simplicity — add a featured-product block or product grid from the theme editor and get it live in minutes.
- Pros: fast, no developer required, usually well-supported by theme updates.
- Cons: limited layout and interaction control; some themes don’t expose every arrangement you might want.
Low-code (small Liquid snippets)
- Best when you want precise markup, lightweight output, and no recurring fees. A short snippet can render product cards, Buy Buttons, or a curated grid by handle or collection.
- Pros: full control of HTML/CSS, lower runtime cost and fewer third-party scripts, easier to keep fast.
- Cons: requires developer access and careful testing during theme updates.
App (Shopify App Store solutions)
- Best for advanced features: server-side filtering, faceted search, personalization, large-catalog indexing, or carousels with complex lazy-loading and analytics.
- Pros: feature-rich, often includes UI for non-devs, support and frequent updates.
- Cons: recurring subscription, possible performance cost (scripts and API calls), reliance on third-party maintenance.
Cost and maintenance
- One-time Liquid work: a few hours to a few hundred dollars for a simple snippet; custom, complex themes can run higher (a few hundred to a few thousand). No monthly bills.
- Apps: free to $100+/month depending on capability; expect closer to $5–$50/month for common product-display widgets and $20–$100+/month for enterprise features.
- Ongoing maintenance: Liquid snippets generally need updates when you switch themes or change major template structures. Apps are updated by vendors but can introduce external scripts that affect page speed.
Performance and UX tradeoffs
- Lightweight Liquid + theme sections = faster pages, fewer external requests, simpler caching.
- Apps can add powerful features but may rely on third-party scripts and network calls that increase TTI (time to interactive).
- For large catalogs (1000s of SKUs) you’ll likely need an app or external indexing; for curated landing pages (6–20 products) no-code or Liquid is ideal.
Recommendations by store size
- Small stores (≤50 SKUs): Start with theme sections or a small Liquid snippet. Fast, cheap, and easy to maintain.
- Medium stores (50–1,000 SKUs): Use Liquid for curated pages and consider apps for advanced filtering or merchandising features.
- Large stores (1,000+ SKUs): Lean on apps or headless solutions for indexing and fast querying; budget for performance testing.
Further Reading
- Shopify App Store: https://apps.shopify.com — Explore apps that provide advanced product display capabilities.
- Shopify Help — Performance best practices: https://shopify.dev/performance — Considerations for app and theme performance.
Low-code method — Add products using small Liquid snippets (for developers)
Small Liquid snippets let you render precise product cards while keeping output minimal and fast. The two common patterns are: 1) reference products by handle using all_products, or 2) loop a collection object. Use {% render %} (preferred) to include snippets safely.
Create a reusable product card snippet (snippets/product-card.liquid)
{%- comment -%} snippets/product-card.liquid: expects a `product` object {%- endcomment -%}
<div class="product-card" data-product="{{ product.handle }}">
<a href="{{ product.url }}" class="card-link">
{% if product.featured_image %}
<img src="{{ product.featured_image | img_url: '600x' }}" alt="{{ product.featured_image.alt | escape }}" loading="lazy" />
{% else %}
<div class="image-placeholder">No image</div>
{% endif %}
</a>
<h3 class="product-title"><a href="{{ product.url }}">{{ product.title }}</a></h3>
<div class="price">{{ product.price | money }}</div>
{% if product.variants.size == 1 %}
<form action="/cart/add" method="post" class="add-to-cart">
<input type="hidden" name="id" value="{{ product.variants.first.id }}">
<button type="submit">Add to cart</button>
</form>
{% else %}
<a href="{{ product.url }}" class="select-variant">Select options</a>
{% endif %}
</div>
Render a curated grid by handles (snippets/product-grid-handles.liquid)
{%- comment -%} Pass a comma-separated string of handles: handles_string = "prod-a,prod-b,prod-c" {%- endcomment -%}
{% assign handles = handles_string | split: ',' %}
<div class="product-grid">
{% for handle in handles %}
{% assign product = all_products[handle] %}
{% if product %}
{% render 'product-card' with product %}
{% else %}
<div class="product-missing">Product "{{ handle }}" not found</div>
{% endif %}
{% endfor %}
</div>
Insert into a page template
- In a template or section, render the grid and provide the handles:
{% capture my_handles %}red-tshirt,blue-hoodie,new-sneaker{% endcapture %}
{% render 'product-grid-handles', handles_string: my_handles %}
Safety tips and fallbacks
- Use all_products[handle] only for published products. Check for nil and show a placeholder if missing.
- Limit product count on page to keep HTML payload small (6–24 recommended for landing pages). For larger lists use pagination or lazy-load additional items.
- Use loading="lazy" on images and small, optimized image sizes (e.g., 600px wide for cards).
- Test in a duplicate theme or Git workflow before pushing to live.
Progressive enhancement
- Render semantic HTML server-side (as above). Optionally attach small JS for add-to-cart via AJAX to avoid full-page reloads. Keep JS optional and isolated to avoid breaking other scripts.
Further Reading
- Shopify Developers — Liquid reference: https://shopify.dev/api/liquid — Complete reference for Liquid objects, filters, and tags.
- Shopify Developers — Theme code examples: https://shopify.dev/themes/examples — Example snippets and recommended patterns.
Case study: Build a product-rich landing page (step-by-step)
Goal: a landing page with a hero CTA, a curated product grid (6–9 items), Buy Buttons for top sellers, and a featured collection carousel.
Step 1 — Prepare assets and collection
- Create a manual collection named "Landing — Spring" and add 6–12 products.
- Prepare hero image (1200–1600px wide), product card images (600px), and optimized thumbnails. Add descriptive alt text and SEO-friendly product titles.
Step 2 — Create a dedicated page template (Shopify 2.0)
- In your theme, create templates/page.landing.json or page.landing.liquid and include sections in this order: hero, custom-product-grid (or custom-liquid), featured-collection-carousel, and CTA.
- Or use the theme editor to assign the new template to the Page you create in Admin > Online Store > Pages.
Step 3 — Hero section with CTA
- Use the theme hero section (title, supporting text, CTA button). Link CTA to the featured collection or a top product.
- Add a secondary CTA for discount or email capture if relevant.
Step 4 — Manual product grid
- Use the Liquid pattern from the previous section to render product cards by handle or render the collection via collection.products | slice: 0,9.
- Show price and a primary Add to cart action for single-variant items; otherwise link to product page.
Example: collection-based grid snippet
{% assign col = collections['landing-spring'] %}
<div class="landing-grid">
{% for product in col.products | slice: 0,9 %}
{% render 'product-card' with product %}
{% endfor %}
</div>
Step 5 — Add Buy Buttons for top sellers
- For top sellers, expose an inline form (see product-card snippet) so customers can add to cart without leaving the page.
- Alternatively use the official Buy Button sales channel for embedding on pages that don’t support product forms.
Step 6 — Featured collection carousel
- Use the theme carousel section if available, or a lightweight JS carousel that lazy-loads images and destroys on mobile if necessary to reduce overhead.
- Only load carousel JS on the landing page to avoid adding scripts globally.
Step 7 — Polish and content
- Add short product descriptions or badges (e.g., "Top seller", "Limited"), clear CTAs, and trust signals (reviews, shipping info).
- Ensure consistent spacing, mobile-first layout, and legible buttons.
Step 8 — Test user flows
- Test add-to-cart from grid and product pages, variant selection, cart persistence across pages, and checkout redirect.
- Test on multiple devices and network speeds.
Further Reading
- Shopify Help — Test your checkout: https://help.shopify.com/en/manual/checkout-settings/test-checkout — How to test cart and checkout behavior in development.
- Google Web Fundamentals — Responsive design: https://web.dev/responsive-web-design-basics/ — Tips to ensure your product grid performs well on mobile.
Testing, SEO, performance, and launch checklist
Before you publish a product-rich page, run the following checklist: functional flows, structured data and SEO, performance optimizations, accessibility, and monitoring.
Functional testing
- Add-to-cart: verify Add to cart from grid, from Buy Button, and from product pages; test single-variant and multi-variant products.
- Cart and checkout: ensure cart updates correctly and test checkout with a development payment method (Shopify test gateway or draft orders).
- Edge cases: out-of-stock behavior, products removed from collection, and guest vs logged-in customer behavior.
SEO and structured data
- Meta: set a unique title and meta description for the landing page. Avoid duplicating product page meta for collection pages.
- Canonical URLs: ensure the landing page has the correct canonical tag if it’s a variation of an existing collection.
- Product schema: if you display individual products on a static page, add JSON-LD snippets per product (name, image, price, currency, availability, url). For many products, provide schema on each product link rather than duplicating the entire product JSON-LD for every item.
Performance
- Images: use responsive images and appropriate sizes; compress (WebP where supported); use loading="lazy" on non-critical images.
- Scripts: minimize third-party scripts; scope analytics or carousel scripts to the landing template.
- Measure: run Lighthouse or WebPageTest before and after changes. Track TTFB, Largest Contentful Paint (LCP), and Time to Interactive (TTI).
Accessibility
- Keyboard: ensure Add to cart buttons and product links are reachable by keyboard.
- Labels: buttons have clear text; product images have meaningful alt text.
- Contrast: meet WCAG contrast for text and buttons.
Launch and monitoring
- Staging: publish to a development theme and invite team testing.
- Analytics: set events for add-to-cart clicks, Buy Button clicks, and conversions. Verify events fire in Google Analytics/GA4 and any other analytics tools.
- Rollback plan: have a quick revert (theme duplicate) in case the new template causes issues.
Sample checklist (quick)
- Add to cart (grid & product page)
- Variant selection works
- Product structured data present for key items
- Page title/meta description set
- Images optimized + lazy-loaded
- Lighthouse score acceptable for performance/accessibility
- Analytics events firing
Further Reading
- Google Search Central — Product structured data: https://developers.google.com/search/docs/appearance/structured-data/product — How to include product schema for better search results.
- Lighthouse (Google) — Performance auditing: https://developers.google.com/web/tools/lighthouse — Tool for auditing performance, accessibility, and best practices.
- Shopify Help — SEO for Shopify stores: https://help.shopify.com/en/manual/promoting-marketing/seo — Shopify-specific SEO recommendations.
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