Conversion Rate Optimization Services for Websites and Ecommerce

They are the work of finding out why visitors do not enquire or buy, then improving the pages, journeys and measurement behind that. It covers audits, UX fixes, landing-page work, testing where traffic allows, and reporting. The goal is more value from the visitors you already have, and no specific increase is promised.

A review of how conversions are defined and tracked, funnel and landing-page data, key pages and forms on mobile and desktop, and the customer journey from first visit to enquiry. You receive a ranked list of friction points with the evidence behind each, and a recommended order for fixing or testing them.

Everything in a website audit, extended to collection pages, product discovery, product pages, cart, checkout and confirmation. We look at where shoppers drop off, what product, delivery and returns information is missing, and how the mobile storefront behaves. Findings are prioritised so the highest-evidence changes come first.

We confirm what counts as a conversion, check that it is tracked reliably, then find where visitors hesitate or leave. Fixes target the diagnosed causes, such as an unclear next step, message mismatch, form friction or mobile problems. Changes are tested when traffic supports it and documented when it does not.

By reducing uncertainty at each step: clearer product information, easier discovery on mobile, transparent shipping and returns, and a simpler checkout. Results also depend on demand, price, margin, stock, competition, fulfilment, media investment and implementation quality, so we describe what the storefront can influence and what it cannot.

Yes. We review the Shopify theme, templates and apps for conversion friction and recommend changes that suit the platform. Where a fix needs development work we scope it separately. Store builds and migrations are handled by our Shopify service, and this service focuses on audit, testing and optimization.

We use funnel data to find the step where shoppers leave, then review that step for friction such as forced account creation, unclear shipping costs, limited payment options or confusing errors. The likeliest cause is fixed or tested first. Abandonment cannot be removed entirely, because some shoppers only browse or compare.

It depends on your baseline conversion rate, the size of change you want to detect and the confidence you need, so no single number fits every site. We estimate the required sample from your own data before a test is planned, and only recommend a test when your traffic can support a sound reading.

We rely on other evidence instead: analytics review, usability walk-throughs, session or survey research where available, and established usability practice. Improvements are implemented directly, with the reasoning recorded, and the outcome is monitored. That is a different method rather than a lesser one.

Yes. We check message match with the ad or search result, offer clarity, form length, proof you can genuinely show and the thank-you step. Improvements are made or tested depending on traffic. Building a new landing page is handled by our landing pages service.

Tracking follows the choices your visitors make, so some visits are partly or wholly unmeasured by design. Ad blockers, browser privacy settings and cross-device behaviour add further gaps. We treat figures as a directional baseline of consented visitor and enquiry activity and state those limits beside every result.

It depends on scope: a one-time audit, a set of implemented fixes, or an ongoing programme with testing and reporting. We confirm the scope in writing after reviewing your site, tracking and goals, so you can see what is included before you commit.

It varies with the size of the site, the state of tracking, how quickly access is granted and how fast your team reviews each stage. We do not quote a fixed timeline for a result. The written scope sets the schedule for each stage, and each ends with a checkpoint you approve.

Yes, for ongoing engagements. Each cycle ends with a short report on what changed, what was learned and what comes next, including results that were inconclusive. Tracking definitions and access stay in accounts you own, so you keep the measurement foundation.

Yes to both. Smaller sites often gain most from an audit and direct UX fixes rather than experiments. Prateeksha Web Design is a Mumbai-based company, and we offer conversion rate optimization services to businesses in Mumbai and elsewhere, with calls or video reviews used to scope the work.