Maximizing Engagement - The Right Image Size for URL Sharing

By Sumeet Shroff
Last Updated On : September 8, 2023
Maximizing Engagement - The Right Image Size for URL Sharing

Social Media Platforms

  1. Facebook : Facebook recommends that you use a photo size of 1200 by 630 pixels whenever you can. The very least you need is 600px x 315px.

  2. Twitter : The best size for an image to be when sending a link to Twitter is 1200 by 675 pixels. The very least you need is 600px x 335px.

  3. LinkedIn : When you post a link on LinkedIn, the best picture size is 1200 x 627 pixels.

  4. Instagram : When you add a link to a post on Instagram, the size of the picture changes based on whether the post is square, vertical, or horizontal. When a link is shared in the caption of a normal post, on the other hand, the preview picture size is usually around 1080 by 1080 pixels.

  5. Pinterest : If you want to post pictures with links on Pinterest, it's best to use vertical images with dimensions like 600 x 900 pixels.

    1. Recommended image size for link sharing: 600 x 900 pixels.
    2. Pinterest is highly visual, so make sure your images are high-quality and attention-grabbing.
    3. Use vertical images with a 2:3 aspect ratio for the best results on Pinterest.
  6. WhatsApp : When you share a link on WhatsApp, a tiny screen image of about 400 by 400 pixels is created immediately.

  7. Tumblr : If you want to link to a picture, the best size is 1280 by 1920 pixels. Tumblr pushes people to be creative and express themselves, so when you post, think about who you're writing for and try to give them something to look at.

  8. Reddit : Reddit does not show thumbnails of linked pictures like other sites do. Instead, when you share a link, the person who receives it will see the title and description you give it.

  9. YouTube : When a link to a video on YouTube is shared, the clip is usually used as a preview. It's important that the thumbnails for your movies look good and are interesting to look at.

  10. Snapchat : Snapchat is well-known for how it focuses on short-lived images. When you share a link, a picture sample might not always show up.

  11. TikTok : Most of the material on TikTok is short videos. When you share a link, the thumbnail from the movie can be used as the image.

Tips for Creating Shareable Images for Social Media

  1. High-Quality Visuals : Use photos and images with a high resolution that are clear and look good. Images that are pixelated or fuzzy can be off-putting.

  2. Consistency : Make sure all of your social media posts have the same look. Keep the same fonts, colours, and styles all the way through.

  3. Relevance : Make sure the picture matches the information you are giving. This kind of preview should give people an idea of what they'll find if they click on the link.

  4. Image Size : Make sure to use the right sizes for each site to make sure that your photos look good everywhere. When pictures are too big, it takes longer to feed a page to load.

  5. Eye-Catching Thumbnails : When you put movies online, you should make sure the thumbnails are interesting. Users usually look at these, so it's important for them to be interesting.

  6. Text Overlay : Even if people don't read the extra text, the pictures can help them understand what's going on.

  7. Branding : Putting your brand's logo or name in the picture in a subtle way will help people remember who you are and where they've seen your work before.

  8. A/B Testing : Use split-testing to find out which of two versions of a picture or set of text works better with your target group. With stats, you can see how well each post is doing.

  9. Mobile Optimization : Keep in mind that a large number of people use social media on their phones, and make sure your information is set up for that. Make sure that your images load fast and look good on mobile devices.

  10. Engaging Thumbnails : Make images for your shared articles or blog posts that are unique, catchy, and true to the content. This will encourage people to click through.

which free tools can we use to create social media images

  1. Canva : People like and find it easy to use the Canva website for making graphics. It makes it easy to make photos that are the right size by giving you a wide range of themes that are already made for different social networking sites. Canva has a free version that has a lot of tools and a paid version that has even more power.

  2. Crello : Crello is a tool for making graphics for social media that has similar features to Canva. There is a free version with fewer bells and whistles and a paid version with more.

  3. Snappa : Snappa is an easy-to-use tool that can be used to make images for social media. Its free plan gives you access to its library of themes, stock photos, and design parts.

  4. Piktochart : Piktochart is well-known for being able to make infographics, but it can also be used to make pictures for social media. There is a free plan with fewer templates and choices.

  5. Stencil : Stencil is a programme that makes it easy to create images for social media sites. There is a free version with restricted features and a paid version for power users with more bells and whistles.

where we download free templates for these sizes

  1. Canva : There are many free social media templates to choose from on Canva. Sign up for free and you'll be able to look through their huge collection of designs for social media posts, Instagram stories, and Twitter headers.

  2. Crello : Like Canva, Crello has a number of free graphic design themes for social media. Sign up for free to get access to their huge library of ready-made images that you can use on different social media sites.

  3. Freepik : Freepik is a well-known website that has a lot of free tools for graphic design. If you do a search, you can find many different templates for each social networking site.

  4. Behance : Behance is a website where artists can show off their work. Here, artists share a lot of free template files for social networking. For example, you can find a template for a certain design style or device.

  5. Pinterest : If you want free templates for social media, Pinterest is the place to look. Designers and bloggers both like to share pins with templates and other design tools.

  6. Envato Elements : Envato Elements gives away free social networking themes every month as part of their free tools. You have to sign up for a free account before you can use these examples.

  7. Adobe Spark : In Adobe Spark, it's easy to find and download free graphic themes for social media. The Adobe Spark user interface makes it easy to get to these plans that have already been made.

  8. Pixelied : Pixelied is a visual design tool for social media that gives away free themes. When you sign up for a free account, you can use all of their models.

Best Practices for Designing Social Media Images

  1. Use the Right Dimensions : Use the exact sizes for each social networking site to keep photos from being trimmed or messed up. Find the appropriate image size for the platform and use that.

  2. Maintain Brand Consistency : It's important that all of your social media pictures use the same colours, fonts, and logo for your brand.

  3. High-Quality Images : For professionalism and clarity, you should always use high-resolution photos. Images that are pixelated or fuzzy can be off-putting.

  4. Simple and Clear Design : Keep the design clean and simple so that the important parts stand out. Keep away from distracting scenery and other things.

  5. Legible Text : If you add writing to your photos, make sure it can be read, even on mobile devices, if at all possible. Please use fonts that are easy to read and colours that stand out.

  6. Visual Hierarchy : Use visual hierarchy to draw attention to the most important parts of your picture, like text, buttons, or overlays.

  7. Eye-Catching Colors : Colours That Catch Your Eye: Use the Psychic Power of Colours to your advantage. Choose colours that will make people feel what you want them to feel.


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