The Best Products to Sell on Shopify: Top-Selling, Profitable, and Trending Ideas for 2024

Launching a successful Shopify store starts with one crucial decision: what products to sell. Whether you're a beginner or looking to scale your existing shop, choosing the right products can make or break your ecommerce journey. In this comprehensive guide, you'll discover the best products to sell on Shopify in 2024, including trending, profitable, and unique ideas that can help you stand out—and thrive—in an ever-evolving online marketplace.

We'll cover top-selling products, research strategies, the latest trends, and actionable tips to help you build a Shopify store that attracts customers and maximizes profits.

Why Product Selection is Critical for Shopify Success

The Shopify ecosystem is booming, with thousands of new stores launching every month. But with opportunity comes competition. The right product selection is your ticket to differentiation, profitability, and long-term success.

Focusing on high-demand, trending, and high-margin products sets a strong foundation for your store.

What Are the Best Products to Sell on Shopify?

There's no single answer, but the best products to sell on Shopify typically share these characteristics:

• High demand and proven sales volume
• Healthy profit margins
• Low competition or clear differentiation
• Easy to source and ship
• Potential for recurring purchases or subscriptions

Let's explore some categories and examples that tick these boxes.

1. Trending & Top-Selling Products on Shopify

Some product categories consistently dominate Shopify's top-selling charts. Here are proven winners for 2024:

• Health and Wellness: Fitness gear, supplements, resistance bands, massage guns.
• Home Fitness Equipment: Adjustable dumbbells, yoga mats, foam rollers.
• Eco-Friendly Products: Reusable bags, bamboo toothbrushes, zero-waste swaps.
• Pet Supplies: Smart pet feeders, interactive toys, personalized collars.
• Phone Accessories: Wireless chargers, phone grips, cases, and screen protectors.
• Home Office Essentials: Ergonomic chairs, laptop stands, blue light glasses.
• Beauty & Self-Care: Skincare tools, facial rollers, hair accessories.
• Smart Gadgets: Smart plugs, mini projectors, Bluetooth trackers.

2. Profitable Products for Shopify (High-Margin Ideas)

Profitability isn’t just about sales volume—it's about margin. Here are high-margin product ideas for Shopify:

• Digital Products: Ebooks, online courses, printables, design templates.
• Print-on-Demand Items: Custom t-shirts, mugs, wall art, tote bags.
• Subscription Boxes: Curated food, beauty, or hobby kits.
• Private Label Products: Skincare, supplements, or specialty foods under your own brand.

3. Shopify Niche Products: Stand Out in Less Crowded Markets

Going niche is a proven strategy to avoid cutthroat competition and build a loyal audience. Examples of Shopify niche products include:

• Pet memorial jewelry
• Eco-friendly baby gear
• Vintage board game accessories
• Vegan skincare for men
• Minimalist planners for entrepreneurs

Niche products let you target specific customer segments with tailored marketing, making it easier to build brand loyalty.

4. Unique Products to Sell on Shopify

Standing out is easier with unique or hard-to-find items. Consider:

• Handmade crafts
• Custom illustrations or portraits
• Personalized gifts
• Innovative gadgets not available in big box stores

5. Best Dropshipping Products for Shopify Stores

Dropshipping remains a popular model for Shopify entrepreneurs. In 2024, the best dropshipping products combine demand with reliable suppliers:

• Wireless earbuds and smartwatches
• Fitness trackers
• Mini blenders and portable juicers
• Reusable water bottles
• LED strip lights

6. Shopify Product Ideas for Beginners

If you’re just starting, choose items that are easy to source, ship, and market. Low-risk, beginner-friendly Shopify products include:

• Phone cases and accessories
• Reusable drinkware
• Stationery and planners
• Simple jewelry
• LED lighting kits

7. High Demand Products on Shopify in 2024

Based on recent ecommerce trends, these product types are in high demand on Shopify:

• Smart home gadgets
• Home fitness equipment
• Pet accessories
• Eco-friendly swaps
• Personal development digital downloads

How to Find Profitable Products for Your Shopify Store

It’s not enough to pick a product you like—you need data to back up your choices. Here’s a step-by-step approach to finding Shopify products with real profit potential:

1. Research Trends and Demand

• Use Google Trends to see if interest is rising or falling.
• Check Shopify’s trending products page.
• Scan TikTok, Instagram, and Pinterest for viral products.
• Explore Amazon’s Best Sellers for inspiration.

2. Analyze the Competition

• Search for your product on Google and Shopify to gauge saturation.
• Analyze top competitors’ websites: What are their best sellers? How do they price and market them?
• Use tools like SEMrush or Ahrefs to assess keyword difficulty and search volume.

3. Validate Profit Margin and Logistics

• Calculate all costs (product, shipping, Shopify fees, ads).
• Ensure at least a 30–50% profit margin for physical goods.
• For dropshipping, factor in shipping times and supplier reliability.

4. Test Before You Invest

• Start with small inventory or dropshipping to minimize risk.
• Run ads to gauge real-world demand.
• Collect feedback and iterate quickly.

Shopify Trending Products: 2024’s Hot Picks

Here are some of the most profitable Shopify products in 2024, based on market data and expert predictions:

• Reusable kitchen products: Beeswax wraps, silicone lids, eco sponges.
• Remote work tools: Standing desk converters, webcam lights, noise-canceling headphones.
• Personal safety devices: Smart alarms, pepper spray keychains, portable door locks.
• Plant-based supplements: Vegan protein, adaptogen blends, mushroom coffee.
• Digital downloads: Planners, resume templates, educational courses.

Low Competition Products to Sell on Shopify

Want to avoid crowded markets? Look for:

• Hyper-niche apparel (e.g., retro band tees, sports fan gear for obscure teams)
• Specialty hobby kits (e.g., DIY candle making, model trains)
• Culturally specific products (e.g., traditional cookware, language learning materials)
• Emerging tech accessories (e.g., VR headset covers, smart ring chargers)

Best Digital Products to Sell on Shopify

Digital products offer unbeatable scalability and margins. Top picks include:

• Ebooks & workbooks
• Printable planners and journals
• Stock photos, music, or video assets
• Online courses and tutorials
• Website or social media templates

Print on Demand: Low-Risk, Creative Shopify Store Product Ideas

Print on demand (POD) lets you sell custom designs on apparel, mugs, wall art, and more—without upfront inventory. Best POD products include:

• T-shirts with niche humor or art
• Personalized mugs and tumblers
• Custom phone cases
• Canvas wall prints
• Pet portraits on cushions or blankets

How to Choose Your Shopify Niche

Picking the right niche can mean the difference between a thriving business and a flop. Here’s how:

• List your interests and skills.
• Study trending products and underserved audiences.
• Validate with keyword research and competitor analysis.
• Ensure there’s enough demand but not excessive competition.
• Consider your ability to market and create value for that niche.

Latest News & Trends

Staying up-to-date is vital for Shopify store owners. Here are some current trends and developments shaping Shopify product selection in 2024:

• Sustainable products are seeing rapid growth, with eco-friendly home, beauty, and lifestyle goods leading the charge.
• TikTok and social commerce are driving new Shopify trending products into the spotlight faster than ever.
• AI-powered product research tools are helping sellers quickly analyze demand, competition, and profit margins.
• Personalization (from custom products to tailored shopping experiences) is increasingly important for customer retention and value.

Conclusion: Launch Your Profitable Shopify Store with the Right Products

Choosing the best products to sell on Shopify is the foundation of your ecommerce success. Prioritize high-demand, profitable, and trending products—but don’t forget to validate your ideas, assess margins, and build a brand that stands out.

Ready to take your Shopify store to the next level? Start researching, testing, and building your winning product lineup today!

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