If you want customers to notice your Shopify store, you need to make sure that you make a good first impression. One great way to do this is by making your Shopify store look attractive, fully functional, easy to use, and valuable. Make it clear to anyone who visits your website what sets your business apart from others in its industry.
You will learn how to improve the appearance of your Shopify store by reading this guide. We have twenty tips for you if you want to grow your online store. Following these steps can give your shop a facelift and make it stand out more.
1. About us page
The “About Us” section should tell your brand’s story and highlight what makes you different from your competitors. Unfortunately, this section is often ignored. If your website doesn’t already have a custom domain, you should buy one to make it seem more professional.
You can check the following website for a good About us page design. You can also check out Shopify’s theme store, where you can browse and preview a variety of designs for your store, including the “About Us” page.
- Burrow: https://www.burrow.com/about-us
- Brooklinen: https://www.brooklinen.com/pages/about-us
- Allbirds: https://www.allbirds.com/pages/about-us
- Away: https://www.awaytravel.com/about
- Glossier: https://www.glossier.com/about
Additionally, you can also hire a professional designer like ourselves to create a unique and attractive About us page that aligns with your brand’s message and values.
2. Make sure that the design of your website is appealing.
Because the subject you choose will have such a big effect on the look and feel of your store, it’s important to choose something you’re interested in. If you’re unhappy with your theme, try something else! There are a lot of good themes to choose from today, both for free and for a fee.
Shopify has a lot of free and paid themes, so it shouldn’t be hard to find one that works for your store. Some of the best Shopify themes are Motion Shopify Theme, Prestige Shopify Theme, Expanse, and Impulse. There are some premium themes available from Themeforest and Envato that you can get for free, but most of them will cost you between $20 and $350.
If you’re stuck for ideas, look at the most downloaded themes or browse the theme store to see what’s out there.
After choosing a theme you like, it’s time to start making changes. Your Shopify store’s theme, typefaces, fonts, and logo may all have their appearances quickly and simply modified by you. Experiment with a variety of styles until you find one that appeals to you.
These templates can be changed, so you can change them to fit your organization’s needs and style preferences. It also comes with a page builder that allows you to drag and drop content, making it simple to add new pages and articles to your online store.
Narrative – A visually striking theme that is perfect for online stores that want to showcase their products in an impactful way.
Parallax – A theme that creates a unique browsing experience with its parallax scrolling effect.
Simple – A theme that puts the focus on your products with its clean and uncluttered design.
Empire – A theme that is perfect for fashion and clothing stores with its bold and striking design.
Flex – A theme that is ideal for stores that want to showcase a large number of products with its flexible grid layout.
It’s worth noting that, regardless of the theme you choose, you should make sure that it aligns with your brand’s message and values, and that it is easy to use and navigate for your customers.
3. High-quality product photos
Adding photos and videos to the product pages of your Shopify store is a great way to make your store more appealing. However, in order to make a good impression, you need to have images of your things that are of high quality. If you’re unhappy with the photos you already have, hire a professional or buy a good camera and lights.
Use pictures to show off what you’re selling. Showcase your wares with photographs and videos of the highest possible quality. Make sure that every product can be seen clearly and that there is adequate illumination.
Please take pictures of your products in a simple, uncluttered setting that shows them off from their best angles. Customers will feel more connected to the things they buy and will remember your shop longer.
Go to https://www.mrsalice.com/ and take a look.
Sure, here are some popular blogs that focus on product photography with links to their websites:
- DIY Photography – offers tips and tutorials on product photography and other types of photography. Website: https://www.diyphotography.net/
- The Photo Argus – offers product photography tips and tutorials, as well as reviews of photography equipment. Website: https://www.thephotoargus.com/
- Clickin Moms – offers articles and resources on product photography, as well as a forum where you can connect with other photographers. Website: https://www.clickinmoms.com/
- PetaPixel – offers product photography news, reviews, and tutorials, as well as articles on other types of photography. Website: https://petapixel.com/
- Light Stalking – offers product photography tutorials and tips, as well as articles on other types of photography. Website: https://www.lightstalking.com/
- Digital Photography School – offers product photography tutorials and tips, as well as articles on other types of photography. Website: https://www.digital-photography-school.com/
- Improve Photography – offers product photography tutorials and tips, as well as articles on other types of photography. Website: https://improvephotography.com/
- Photoshop Tutorials – offers product photography tutorials and tips, as well as articles on using Photoshop for editing product photos. Website: https://www.photoshoptutorials.ws/
- Shutter Magazine – offers product photography tutorials and tips, as well as articles on other types of photography. Website: http://www.shuttermagazine.com/
These blogs are a great resource for learning about product photography and staying up to date on the latest trends and techniques.
Here are some high-quality product photographers in the USA that you can consider for your Shopify store:
- Michael O’Neal – based in New York City, specializes in product, still life, and food photography.
- Peter Hurley – based in New York City, specializes in headshots and product photography.
- Robert Lee – based in Los Angeles, specializes in product and still life photography.
- Jared Chambers – based in Seattle, specializes in product and still life photography.
- Jake Hicks – based in Miami, specializes in product, fashion and beauty photography.
- Ryan Jerome – based in Chicago, specializes in product, still life and food photography.
- Kevin Hopper – based in San Francisco, specializes in product and still life photography.
- Peter Ginter – based in Austin, specializes in product and still life photography.
- Natalie Franke – based in Denver, specializes in product and lifestyle photography.
4. Mobile-friendly design and Responsive theme
Most store owners know they must make their websites work well on mobile devices. Every character, picture, and link must work and load on mobile devices. This year, it is anticipated that mobile devices will account for more than fifty percent of all retail sales made.
Shoppers are using their mobile devices to locate establishments in their area. Businesses need a site that works well on mobile devices because most people now use their phones to access apps, social media, and websites. By 2021, 54% of all online purchases, or $659 billion, are expected to be made on mobile devices.
A loss of customers and revenue is possible if your store is not mobile-friendly. If a customer has a bad experience in your mobile store, they are 62% less likely to buy from you again.
Make sure your storefront displays properly across various mobile devices by doing mobile-device testing. Some typical problems that may be checked for are:
- It should be fixed if a button is misplaced or otherwise seems off.
- The “Add to Basket” button should be prominently displayed on product pages.
- Do not devote more than a third of a page to the menu.
- Images shouldn’t have their edges trimmed off while on a page.
- Images shouldn’t be too tiny, and neither should any writing.
5. Make it easy to find products and set up your navigation, so it’s easy to find what you’re looking for.
On a well-designed eCommerce page, your customers can find what they want quickly and easily with the help of simple navigation and filtering options.
If you never had a menu that was complicated to use, that would be helpful. The menu bar of a store, which often has several submenus, might be hard to understand and not be in order. This will be a pain for people who want to find certain kinds of goods.
Instead, you should put the most important, broad categories at the top of your menu navigation and add one more dropdown with nested categories. You could sort your items by gender to sell more of them. In each section, there should be a full list of all types of clothing and a separate list of all labels.
Here are some popular and effective top navigation designs for Shopify stores:
- Simple Text: This design uses simple text links for the top navigation, making it easy for customers to find what they’re looking for. This design is often used for stores with a small number of products or categories.
- Mega Menu: This design uses a drop-down menu that displays subcategories and products when a main category is hovered over. This design is often used for stores with a large number of products or categories, as it allows customers to quickly find what they’re looking for.
- Sticky Navigation: This design keeps the top navigation bar fixed to the top of the screen as customers scroll down. This design is often used for stores with a lot of content, as it allows customers to easily navigate the site without having to scroll back to the top.
- Icon-based Navigation: This design uses icons to represent the main categories of the store, making it easy for customers to understand the different sections of the store.
- Hamburger Menu: This design uses a “hamburger” icon (three horizontal lines) to reveal a menu with all the main categories when clicked. This design is often used for stores with a limited amount of space on the top navigation bar.
- Search Bar: This design includes a search bar on the top navigation bar, allowing customers to easily search for products on the store.
- Drop-Down Navigation: This design uses a drop-down menu that displays subcategories and products when a main category is clicked. This design is often used for stores with a large number of products or categories, as it allows customers to quickly find what they’re looking for.
6. Improvise the header and footer
Make a header and footer that are unique, neat, and professional. Make sure your logo stands out. More people will know your store’s name and logo with this step.
7 – Make it easy for your customers to shop with you
The most important thing is that your store is easy to use. Customers shouldn’t have to look around for what they came for. Your store can be useful if it is easy for customers to look at products, compare prices, and buy things.
Some of the quickest ways to fix problems with usability are:
- Include just the necessary details on each page.
- Make the page look nice.
- You should only offer one or two choices for each product.
When consumers have too many options, they can’t decide what to do. Make sure that the terms of your agreements are crystal clear and simple to grasp. They click away to avoid having to decide.
You should do your best to keep the shop clean and organized at all times. A store that isn’t clean gives off an unprofessional vibe and makes it hard for customers to shop. Store your things in a way that makes them easy to find, and if necessary, get rid of the clutter.
8. Good Typography
Sales went up because the fonts were easier to read. How easily something is read depends on its size, color, and the space between words and lines. Use a “sans serif” typeface, such as Tahoma or Arial, when designing an e-commerce website.
The text should stand out from the background, which is usually white, and long blocks of text should be broken up by graphics and headlines.
Relevance: The typeface should be right for the target audience and the topic. It’s not a good idea to advertise pet supplies in a calligraphy font or baby sleepwear with big, red letters that are italicized.
Nothing is more important than the fonts you choose if you want to keep people from leaving the websites of your stores.
9. Use pop-up windows to get people to sign up for sales or newsletters.
Pop-ups are annoying to most people, but there is a good way to deal with them.
Choose one message or pop-up that is highlighted to show. Choose one pop-up to show shoppers, like a spin wheel, a subscription box, or a web push opt-in.
- It’s important to make this pop-up as effective as possible so that it leads to more sales. Make it easier to read and add a tempting offer to make your deal hard to pass.
- The pop-up should appear after a customer has been on the store’s page for 5–10 seconds. Before selecting whether or not to make a purchase, the consumer will have the opportunity to browse other areas of your store thanks to this provision.
10. Banners That Get Noticed
Most of the time, this is what people mean when they talk about how e-commerce sites look. So, what’s the difference between a good banner and a bad one? How can we make the one we have now better?
This point can’t be made clear enough. It should be about a specific thing, set of things, or event. I’ve seen many places hang banners to advertise their goods. This is a missed chance, though. You can put an ad for your business in the main page’s footer or in the “About Us” section.
The point of your banners is to lead people to certain products. The second thing is that the images on your banners need to be of high quality. Since e-commerce is all about presentation and customers can’t touch the products, it will be hard to sell if the product doesn’t look appealing.
The second thing you need to do is make sure that the image displays what it is that you are attempting to sell. The product must be given a lot of attention. Some clients have sent me photos with many things in them, but the photos are too big and the things are too small for me to tell what I’m buying. In other words, that’s not how you should act. Make sure the buyer doesn’t receive any surprises. Most of the time, they won’t care and will leave anyway.
The most important thing is that your banners must work on mobile phones. Yes, they are wide on mobile and tall on desktop. If most Facebook users access the site through their phones, you can guess what kind of users you’ll reach through Facebook ads.
11: Use the name of your brand.
Your brand’s logo and color scheme should be the same on all your digital properties. Customers can tell they’ve found the right store because the branding and layout are always the same.
You can also make your Shopify store more appealing by highlighting what makes your brand different from the competition, even if that’s the company’s history. You’ll have to deal with strong opposition from many different places.
It makes sense that you’d want people to choose your business over others. Talk about the high quality of the services you offer. The fact that the manufacturing process came from somewhere else makes it unique. In the event that you do not possess anything, you do not possess anything at all. To better illustrate what I mean, let’s look at a few examples.
12. Clean up your space
The most common problem with online store layout is that there is too much content.
You’ll want to show off everything you have, whether a mountain of data or a warehouse full of old products. Some clients will always be curious about where your business came from, but they will be the exception rather than the rule. Choose the products that sell best and put them in the most visible places on your website.
13. Use color to draw attention to key points
Color is important, and if you don’t use it well on your website, you won’t be able to get people to visit. Here are some ways to do it:
Use your brand colors to draw customers’ attention to the parts of your store you want them to see.
- The “Add to Cart” and “Checkout” tabs should be a happy color, so they should be green.
- Use only a few main colors in your shop’s color scheme to keep it simple.
- Make an effort to avoid producing an excessive amount of visual disarray if you employ a wide variety of colors.
Depending on the color, people might feel happier or sadder. This information could help you decide how your store should feel and how you want your customers to shop there.
When people see bright colors like red, orange, and yellow, it makes them feel excited, energized, and warm. For example, stores that sell party supplies or sports equipment could use these colors to make their customers feel like they’re at a party.
The cool colors blue, green, and purple make people feel calm and trustworthy. For example, stores that sell health and beauty products or household goods could use these colors to help their customers feel calm and at ease.
Neutral colors include black, white, and gray. People often think of these tones as classy and neutral. Stores that sell expensive clothes or jewelry may use these colors to give their customers a sense of class and sophistication.
14. Allow users to upload content.
The best way to show off your items on a website is with photos of real people using them. Allow users to upload their photos to the site and add reviews. The video is much more entertaining.
When UGC (content made by users) is used, it brings in more money. Eighty-eight percent of consumers said they like to watch a video or look at a picture to see how a product is used before buying it. User-generated content curation could help Pinterest and websites get more traffic, convert visitors into customers, and increase sales. Choose only the best photos with the highest resolution.
15. Add professional photos that draw attention to your product descriptions.
Buyers can only tell how good your goods are from the pictures you post. Because of this, it’s important that the photos are of good quality and taken in the right place. Make sure that people who visit your site know what makes you different from the other sites. Highlight your products, services, and policies to show why you’re the better choice.
16. Improve loading times
Improving the speed at which your website loads is good for both users and search engine optimization. Customers will leave your site, Shopify or not if it takes too long to load. If your page takes an extra second to load, conversions will drop by 7%, and page visits will drop by 11%.
Even though some things might make your loading take longer than it needs to, there are a few things you can do that should, on average, speed things up.
Find out how long it takes for your store to load by making use of the free service that Google provides called PageSpeed Insights. You can see how long it takes for a page to load and get tips on how to speed it up. Check out this guide if you want to use Shopify to make a website that loads faster.
You can do the following to lower the number of page reloads in your Shopify stores:
- Optimize your images
- Use a content delivery network (CDN)
- Minimize HTTP requests
- Use a lightweight theme
Enable color or typeface caching in the browser.
17. Hire the right designer
Realizing your limitations is often the key to success. There is always something to learn from the expertise of a professional designer, even if you have experience with web design. If you don’t feel comfortable doing web design alone, there’s no shame in getting help from someone else.
Like other fields, designers often focus on certain tasks or media channels.
The Shopify designer you choose will know how to use the platform’s themes, plugins, and features to make your store look and work the way you want it to. This might save a lot of time because you won’t have to browse through every Shopify store to find the one that has the exact items you need.
The diversity in experience and financial means among designers is another strength of the profession.
18. Target your conversion rate
The job of a site manager is never finished. After a lot of time and work, your site still wasn’t able to be optimized for your ideal customers. It’s hard to make your website more likely to convert if you don’t know what your target audience wants. User testing is the best way to find out what they want.
A/B testing, often called “split testing,” compares user activity on two versions of the same screen. Each change to the screen is tested to see which ones give the best results, assuming that other things, like time of day and traffic volume, stay the same. Shopify’s content creator, Kevin Donnelly, says that split testing is one of the most successful user tests for optimizing conversion rates.
Using the results of A/B tests, you can tweak your website to better meet the needs of your target audience. It’s possible to tweak every last detail of your site.
Even if you or your designer have plenty of expertise, it’s best to base your selections on data rather than on gut feelings.
19. Include a video
Videos are a terrific way to make your business more engaging and get people to stop scrolling and take a closer look at your items. It has been demonstrated that including a video on a landing page may increase conversions by as much as seventy-five percent.
You may promote your business by making a video that plays before customers’ eyes in-store. Putting this movie in the header at the top of the page will make it load automatically every time it is opened.
Make sure the layout of your Shopify store stands out.
20. Get a skilled content writer to create a product description.
It’s possible to give your Shopify store a polished and expert appearance. It would help if you started by checking for and fixing any errors in your product descriptions. For assistance with this, hire a professional article writer. Services specializing in creating content may also help you develop more convincing product descriptions.
Next, ensure you’re using high-quality images that do your merchandise justice. Take several photographs of each item, at least one of which should be a close-up.