Your website is your gateway to business online. Your website, when connected with Social Media, can get you massive traffic to your web pages. People can then send you inquiries regarding your products and services or even make an appointment with you. All this means good sales for you and more income.
But if you do not have a website or website that does not work or is either slow, you lose out on all the benefits of the internet and international business. You miss getting business inquiries and a chance to meet potential customers. Google will stop ranking you and also lose your traffic to a point, where there is no traffic or very negligible traffic.
Like a powerful machine, the website needs maintenance such as SEO updates, plugin upgrades, fixing errors, fine-tuning, content updates, tweaking, checking for speed and responsive, backups, etc. Security and preventing hacking is another task, wem as website maintenance guys have to undertake.
Charges usually depend on the server charges and the size of the website or the monthly traffic of the website. You can pay monthly / yearly, or you can pay by the hour. Standard charges are $10 per hour and can increase upto $40 per hour for a developer. Monthly fees can range from $25 for a primary site, $100 for a professional website to $250 for a corporate site.
SEO needs maintenance and fixes, which needs to be done instantly. SEO tasks not completed, have to be incorporated into the website to ensure top ranking. Meta tags, descriptions, Google Analytics, and Search Console has to be monitored for SEO errors and recommendations. Fine-tuning of the caching plugins and upgrades of security is also required periodically to ensure that the site is not hacked and or not infected by malware.
If your website has had a lot of customization, you will need a developer to make sure that the site is working optimally after every upgrade. Plugins and Server software are regularly upgraded.
What can happen if the site is not maintained,
Your website starts to show latency and is slow to load. Potential customers tend to get turned off because of the slowness.
The site gets infected with malware, and Google has blocked the site due to security reasons.
Website Styling breaks, and the homepage is looking awkward.
Mobile display is not showing correctly
Scripts do not work, and forms are not working correctly
You need to hire a website expert to solve all these issues for you. Here is a summary of the fees for website maintenance costs. Could you have a look at it?
Hosting – Can range from $5 to $100 per month
Domain name – $15 per year
SSL – $50 a year or comes free with the server,
Backup – Can range from $5 to $25 per month
Web Designer costs – $10 per hour onwards
Web Programmer costs $25 per hour
SEO Expert cost $10 onwards per hour
Content Writer $10 to $20 per hour
Ecommerce sites tend to be more expensive as it has a large number of pages and requires a lot of updating and checking.
Why Is Website Maintenance Essential?
The importance of a website cannot be more emphasized in today’s technological age. In this high tech world, where whatsapp and instagram is the standard mode of communications, the site is a must to generate sales. You lose essential business if your website is down or not working.