What you should sell on Shopify depends on what kind of store you want to make. If you want to open a store where people can buy clothes, you should sell clothes. Makeup is the thing to sell if you want to sell a beauty product.
The key is to choose a niche market and focus on that niche product by only selling things that your target audience wants and that are in high demand where you live.
The most popular products are clothing and shoes, followed by cosmetics, electronics, and home decor. Shopify has several options for making it easier to sell these kinds of products, but it’s important to choose the right one for your online store.
When looking for things to sell, it’s easy to feel overwhelmed. Shopify, on the other hand, has many tools to help people make and sell their goods. Shopify has everything you need to get your business up and running, open your online Shopify app store, or start selling on sites like Amazon and eBay.
What to Sell on Shopify: Product Ideas for Online Stores
If you want to make money with a successful Shopify store, you need to sell things that people want. Whether you’re just planning to start your dropshipping business or you already own a successful store on Shopify, this information could be useful.
So, here is a list of categories and the best sellers’ products that will appeal to both new and old customers to help you stock your online store.
On the list are many things for the home, such as tools for cleaning, rings for curtains and drapes, tools for measuring, and tableware. Since people are staying in their homes longer, they seem to be spending more on home goods as a whole.
If we compare the list of Shopify’s best-selling products from now to 2021, we can see that blackout curtains, portable blenders, wine refrigerators, and door mats will all be on that list. In this way, the list for 2022 is a natural next step from the one for 2021.
The right products that make life easier at home are still popular with consumers.
Beauty and health
Many of the best-selling products on Shopify in 2021 will be related to health and beauty, like jade rollers, yoga mats, fasting tea, and acne patches. This year, you could buy shampoos and things to make fake eyelashes.
In the same way, it’s hard to imagine that makeup and health/diet aids will ever go out of style. Selling health and beauty products could be a great way to make money if you pair it with good advertising, like YouTube videos or working with beauty blog posts.
Along with the rise in international travel, there has been a steady rise in the demand for travel necessities. In 2020, the market for travel accessories took a big hit, but it’s getting better again now.
Keep in mind that you don’t have to go far to enjoy the benefits of travelling. Outdoor activities like camping and hiking can also be part of a domestic trip. For each of these activities to be fun and make memories that will last, you’ll need a different set of tools.
Sports and Fitness Products
The fitness industry and home gyms are booming as more people realise how important it is to live a healthy life. Adding sports and fitness items to your Shopify store might be a good idea if most of your customers like to live healthy lives.
Sports and fitness items that are popular to sell online:
- Yoga mats
- Running shoes
- Water bottles
No matter if someone likes to jog, do yoga, lift weights, or play baseball, people are always looking for great products that help them do better and have more fun while working out. Those who sell on Shopify but don’t know what to sell should think about this market.
Smartphones are almost as important as laptops these days. Online stores sell a wide range of mobile accessories for people who want to make their phones last longer and work better. Cell phone cases and screen guards are in high demand. If you want to sell these kinds of things, an online store is a safe bet because they always make a lot of sales. Some shoppers also like to buy flashy accessories for their cell phones. Businesses might make a lot of money if they sell the most popular items on Shopify.
Most likely, this group of consumers will never go away. People will always need to dress for special events or make a statement with their clothes, no matter where they are.
And don’t stop at plain clothes; there are a lot of other ways for people to show who they are. There is always a trendy accessory to go with any outfit, from the top of one’s head to the bottom of one’s feet.
- Hats and caps
- Temporary tattoos
- Glasses and frames
- Earrings and piercings
- Shirts and dresses
Sneakers, boots, and heels
In 2022, people will talk a lot about shoes, in particular sneakers. Whether we like it or not, shoes and sneakers are an important part of our daily lives. Over the years, their sales have always been high. Even though most people stayed inside during the pandemic, shoe sales didn’t slow down at all.
If you want to sell shoes online and be successful, you need to focus on a certain part of the market.
That is flats and heels for women, loafers for men, or shoes for kids. If you follow this advice, it will be easy for you to lead your market and your industry.
Print Books and Ebooks
When we hear the word “bookstore,” most of us think of brick-and-mortar shops because they make us think of comfort and warmth. (We look through the current paperback before we buy it.)
Even if people don’t go online looking for books, that doesn’t stop them from buying them.
Shopify found that the word “books” was looked up an average of 2.24 million times every month. Because of the ongoing pandemic, the number of print books ordered around the world went up by 21,627%, while the number of ebooks ordered went up by 335%.
Car and Bike Accessories
A lot of young people today have added accessories to their cars to make them stand out and run better. Businesses should sell mobile phone holders, headlamps, fog lights, seat covers, steering wheel covers, and car scents because these things are always in demand. Since the products are always in demand, this also guarantees a steady stream of income.
Over the past few years, more and more people have been playing games online. The popularity of live streaming sites like Twitch and YouTube has made more people want gaming accessories. Sellers on the e-commerce Shopify platform have access to a wide range of products, such as gaming headphones, gaming seats, consoles, keyboards, and many more top Shopify products.
Finding Products to Sell on Shopify
Even though these are Shopify’s best-selling items, that doesn’t mean that every new online store should focus on them.
All ten of these products have reached their full potential customers as Shopify’s most popular trending products of 2022. This means there are already a lot of well-known businesses (and Shopify stores) in these fields.
Finding things that are popular at the moment isn’t usually as helpful as finding things that you’re interested in. When you believe in what you’re selling, it shows in everything from the way your store looks to how you market it and even how your business “acts.”
What is a niche market?
A niche market is a part of the overall market that is different from the mainstream consumer population in some way.
For example, there are many submarkets for women’s shoes. Like women’s plus-size shoes or shoes for nurses, women’s vegan shoes would serve a certain group of people.
Almost every market has subsegments that can be further defined by the tastes and needs of the people who buy and sell in them. There are many ways to find a niche, such as:
- Price (luxury, moderate, discount)
- Geographics (residents of a certain country, city, or even neighbourhood)
- Demographics (gender, age, income level, education level)
- Psychographics (values, interests, attitudes)
- level of quality (premium, handmade, economical).
Specialization is a business strategy that can help you do better than competitors who try to sell to everyone. Let’s look at some examples.
Four niche products you can sell online
In the United States, the pet industry was expected to bring in $99 billion in 2020. There are many ways to specialise in different parts of this industry, such as those that serve certain breeds of dogs, certain types of customers, and so on.
Most homes have fish, dogs, or cats as pets, but horses, lizards, turtles, and even chickens can also be good for their owners in their own ways.
Pets need supplies that are made just for them.
- Pet cameras let you see and talk to your pets when you’re not home.
- Pet accessories and clothing
- Personalized products with pets’ photos
- GPS pet trackers
- Organic pet food and treats
- Pet bed
Sports Foods and Supplements
Even though there are a lot of options, the market for sports nutrition supplements is strong. In 2020, the sports nutrition market around the world was worth $10.7 billion. 82.2% of the income from this market comes from sports supplements.
Because people are changing the way they buy things, there is a chance to reach out to new customers. During the COVID-19 pandemic, for example, sales of vitamin D and zinc supplements went up because of how important they are for keeping immune systems healthy.
The term “body positivity” refers to a change in culture where different body shapes and sizes are celebrated. The worldwide market for plus-size apparel (sizes 1X and up to 18) was worth $480.99 billion in 2019 and is projected to grow to $696.71 billion by 2027.
The body positivity market is booming because shoppers want to buy stylish, high-quality clothes for people of all shapes and sizes, especially those who call themselves “plus size.” Find a group of people who want something but aren’t getting it, and you’ll have found your perfect sub-niche within body positivity.
The video game industry includes both home systems and devices that can be used on the go. This year, 177.7 million people, or more than half of the U.S. population, will play at least once a month. As of 2020, it was thought that the gaming industry would be worth $173.7 billion around the world. This number is expected to go up to $314.4 billion by 2026. Mobile and cloud platforms for gaming have attracted a wider range of people because they have social media platforms and a lot of games.
In the video game business, you can carve out a specific market niche by combining different demographics (genre, console, user traits, etc.). Watch how new technologies for gaming like 5G, augmented reality, virtual reality, cloud gaming, and mobile gaming develop.
Here are 10 popular things that Shopify could sell well in 2022. You don’t need years of eCommerce store experience to get started, and it’s not hard.
Do you find it hard to get people who visit your Shopify store to buy something?
With the help of Shopify, you can increase sales, get back lost customers, grow your mailing list, and reach more people.