When designing a website for healthcare, clinic, medical organisations and healthcare websites for professionals, you have to remember some key points related to healthcare website design. The site has to be very concise, precise and yet informative about the organisation, its expertise, its services and remedies or solutions, it has to offer.
Every word needs to be checked for credibility, factual accuracy and spelling. Care needs to be taken for any misleading information. The site should offer booking an appointment, scheduling an appointment or contact details of the doctors and nurses in case of an emergency.
Communication is the key point here. People visit the website for information about medical problems, clinical tests, or when there is an emergency. It is imperative that the site can provide clear information regarding the services, address, contact details, opening hours, clinical tests they conduct, policies and contact details of the doctor or the person in charge etc. All top healthcare sites will provide these details.
If you are selling products, then you need to make sure that the products are correctly categorised and complete details are mentioned about the products as per the Govt rules with all the technical details.
Design alone is not important. After all, your expertise likely lies in patient care or administration, not web design or coding. That is what healthcare website design is about.
The good news is that designing your website doesn’t have to be complicated to be effective. And with the right tools and best practices (and a little inspiration!), you can create a website that is both informative and beautiful.
When designing a website for healthcare, keep the following best practices in mind.
1. Communication is very important.
Your website needs to communicate the message correctly and accurately. If there are any advantages or disadvantages with regard to any procedure or test, they should be mentioned on the site. Case studies can help get the message across. Any medical procedure would be incomplete without the right insurance coverage. You need to post all related information regarding the same on the website.
Communication helps to build your Brand which is equally important just like any other industry. Doctors favour a particular brand because of its dependability.
Mention all the services that you provide with detailed information about the medical facilities you provide and what to expect and side effects if any, and be as precise as you can. Provide your organisation’s practitioners and their bios. Also provide FAQs incase of the commonly asked questions. You should provide the best possible healthcare advice to your patients who are depending upon them for their life.
2. Use a CMS based website built for Healthcare Professionals
Just like any other website built for any company, a CMS is essential for building a website. We use Wordpress CMS which is very handy for building websites that are easy to use, easy to setup and configure, with tons of features and that can be optimised for Search Engines. With so many plugins and themes to choose from, you can do anything. Custom Wordpress Design is also an option for if you want a custom website. A healthcare website design company will provide you with best options for your website.
A CMS website helps to update a website instantaneously without a website designer. Easily make changes to live pages using front-end editing tools. You can easily upload images where you want them. You can create pages with ready to use layouts and templates. You can post jobs listing on the site, start a blog or create a section of articles or create a patient’s private portal, all that is possible with our website.
Publishing and sharing new content using your blog is easy on our websites. With an easy to use Web Page Builder you can make all your content changes using the browser on your computer.
You can also conduct surveys or polls on the website. We have an enquiry form for patients’ feedback or if they want to send you a message. You can post important updates or events about your seminars or talk shows.
Prateeksha Digital Agency, a leading web health company, will assist you with medical product website design and make your website stand out. We offer full healthcare website development services.
3. Patient portals
What every healthcare website needs is a patient portal that can be used for scheduling appointments, paying bills, or requesting prescription refills. You need to have a booking form for booking an appointment and make the payment online.
4. Collect Payment or Donations.
You can collect donations directly on your website. Though donations is not a part of all medical healthcare sites, some non-profit organisations depend upon donations for the working of their medical facilities.
In other words, you’ll first need to step into your audience’s shoes to determine what resources to provide on your website. Work with the other professionals at your organisation to determine what your patients need to have access to when they use your website,
Once you know what your audience needs, you can start to add those resources to your website. Here are some common resources that healthcare organisations provide to their patients or clients:
6. Ensure your website has intuitive navigation.
No matter which resources you provide on your website, your audience should have an easy time accessing those resources. This includes ensuring that your website is simple to navigate and use. Here are some ways to offer a user-friendly browsing experience:
7. Keep the website modern, sleek and minimalistic.
If there are too many elements competing for your audience’s attention—meaning buttons, images, links, blocks of text, etc.—it can be difficult for your audience to know what resources are most important, or to find the information they’re looking for. Keep your website simple and sleek, opting for a minimalistic design.
You can do this by leaving white space between each element on your web pages and using only the most important aspects of your brand colours and imagery. This will help prevent your audience from being overwhelmed by your website, enabling them to get to important resources and information faster.
Add a navigation bar with only a few options. A navigation bar serves as a map for your website, giving your audience an idea of what resources are available and allowing them to access what they need quickly. We recommend taking a top-down approach to your navigation bar’s organisation, listing out your most important resources first. For example, you might feature a page about COVID-19 testing or your basic contact information more prominently on your navigation menu than your blog.
8. Include a search bar.
Sometimes a website visitor knows the exact resource or information they’re looking for and doesn’t want to comb through your website to find it. That’s where a search bar comes in. With a search bar, website visitors can easily type in keywords like “services” or “contact info” to get the tools and information they need.
Visitors need to be able to find the information they want quickly, and most medical providers are integrating patient appointments and other information with their web portal. You may need to do the same to compete.
It seems like a no-brainer that every web user needs to be able to get where they’re going on your site, whether they’re a patient, a supporter, or a potential hire. But with the sheer breadth of information that many healthcare websites need to communicate, this can often get lost in the shuffle. If you haven’t evaluated this, you may need to.
9. Add an accessibility widget to your website.
Optimising your website for accessibility ensures that all people, regardless of ability, can easily navigate and use your website. This is especially important for healthcare websites, which sometimes provide information in life-or-death situations.
How can you anticipate the needs of differently-abled people who need to use your website?Some people may have difficulties hearing or seeing.Others may navigate your website using screen readers.
First, you should review the Web Content Accessibility Guidelines (WCAG). Then, using your CMS, add an accessibility widget to your website. With an accessibility widget, you can put the power back in the hands of your website visitors.
10. SEO Optimization
If your website is not optimised for search, people are not going to be able to find you. Google and other search engines look at a lot of things when deciding where to put your website in the list of search results. One of those things is how good the user experience is as a whole. These factors include your website’s loading speed as well as its on-page and off-page optimization.
11. Website copy Must be Written for Patients
One of the most common pitfalls for medical websites is that the copy is written by the provider or another employee and the message isn’t patient-friendly, likely using jargon or wording that makes it overly complex.
Make sure that any clinical language is clearly explained and that necessary information is easy to find. Your website needs to communicate primarily in the language that your patients use.
Use a Web Design Agency with Experience in Creating Medical Websites
The biggest favour that you can do for yourself and your medical website is to use a web design company that is experienced in creating medical websites and working on healthcare marketing.
Prateeksha Web Designers is one of the top healthcare website design companies that can offer you with all web solutions and tools to help you construct one of the best healthcare websites for you, administer your website, and boost your search engine exposure. In such a tough sector, experience is very vital. As a healthcare web developer, we understand the needs of healthcare websites and can assist you in developing one of the top healthcare websites.